Inside AdWords

Faster, safer and better ad experiences for consumers

Thursday, May 17, 2018

Speed: Improvements to click measurement1Accelerated Mobile Pages (AMP) as landing pages in AdWordsMobile Speed Scorecard and the Impact Calculator.bloghelp centerclick measurement2

Starting October 30, 2018, parallel tracking will be required for all AdWords accounts.Learn more

Security: Focus on HTTPSstrongly advocatesHTTPS encryptionmarkedmark all HTTP pages as “not secure.”

To make sure your users continue to have the best possible landing page experience, we've taken a few extra steps:

Enabled HTTP Search ad clicks to automatically be redirected to HTTPS when we know that your site prefers HTTPS, which we will begin rolling out the week of June 11.

Launched Ad version history to allow advertisers to update your landing page URLs from HTTP to HTTPS without resetting all of your performance statistics.

Will start to warn advertisers in AdWords when you’re using less secure HTTP addresses for landing pages, in the next few weeks.

We hope that these innovations will help people browse more quickly, confidently and securely.
Posted by Jon Diorio, Group Product Manager, AdWords 1. "State of Online Retail Performance," Akamai, April 2017
2. Google Internal Data, Japan/India/US. Aggregated anonymized data from a sample of users that have clicked on an AdWords ad with URL tracking, August 2017

Tune in on July 10, 2018 as we announce our latest product innovations

Wednesday, May 16, 2018

Sign up to join the live streamed keynote at Google Marketing Live:

When: Tuesday, July 10, 2018 at 9 a.m. PT / 12:00 p.m. ET

Duration: 1 hour

Where: Here on the Inside AdWords blog

It’s that time of year again! Join us as we unveil the latest Ads, Analytics and Platforms innovations at Google Marketing Live. Get a first look at new features and tools that will help you grow your business. Also gain access to the latest insights and trends that are shaping the future of the industry.

Register for the keynote live stream here. We’ll also make a recording available after the live stream for advertisers in other time zones.

Until then, subscribe to Think With Google, and follow us on Twitter, Google+, Facebook and LinkedIn for a sneak peek of what’s coming soon.

Google I/O: Grow and Earn with AdWords and AdMob

Tuesday, May 08, 2018

1hereGrow your user base2Surface more relevant content in your app promotion ads 3

Surfacing relevant in-app content in ads

Get more people playing your gameGoogle Play InstantUniversal App campaigns

Google Play Instant compatible with AdWordsSee a more complete view of your advertising results view through conversion (VTC) reportingviewable

Earn more from your app
Save time and show value with standardized ad measurement

When developers sell ad placements in their app, advertisers want to know if their ads are being seen and are working. To date, developers who needed to report viewability data to advertisers have had to integrate multiple SDKs and reconcile disparate methodologies. To address this, we joined an IAB-led working group to simplify and standardize in-app viewability measurement. Today, we’re excited to announce that we’re integrating IAB Tech Lab’s Open Measurement SDK into our Google Mobile Ads (GMA) and Interactive Media Ads (IMA) SDKs. This solution will save developers time and reflect the true value of their app inventory. Starting this week, developers on DoubleClick can request to join this beta.

Optimize your rewarded ads in AdMob

We’re seeing more and more users engaging with rewarded ad experiences. Users opt-in to view ads and in exchange receive in-app incentives or digital goods, such as an extra life in a game or content that she would have had to pay for otherwise. Since launching rewarded ads last year, we’ve seen a 9x increase in impressions, across both free and paid apps.⁴

To help developers make the most of their rewarded ads, we’re introducing rewarded reporting in AdMob. Developers on AdMob will have access to rewarded ad metrics such as opt-in rate, consumption rate and rate of reward use. With these insights, developers can finetune their rewarded ads, addressing questions such as: ‘Do more users opt-in when the ad is shown after Level 1 or Level 4?’ ‘Which type of rewards do users prefer — coins or lives?’ ‘How often do people use their rewarded items?’. Rewarded reporting in AdMob will be coming soon as an open beta to developers with linked Firebase and AdMob accounts.

Rewarded reporting in AdMob

It's always inspiring to attend I/O to see all of the innovations that developers are building. We look forward to helping many more developers build and grow successful businesses. Happy I/O!

Posted by Sissie Hsiao, VP of Product, Mobile App Advertising at Google

1. Google Play Data, Global, April 2018.
2. Google Ads Data, iOS/Android, Global, March 2018
3. Ipsos & Google, April 2018
4. Source: Google Ads Data, iOS/Android, Global, March 2017 - Feb 2018

Google bans ads for bail bonds services

Monday, May 07, 2018

3.2 billion bad adsStudiesPosted by: David Graff, Director, Global Product Policy

AdWords is fully switching to the new experience

Monday, May 07, 2018

keyboard shortcutsNow, all the features you rely on to run your business are available in the new experienceremarketing lists for search adsGoogle Analytics columnsKeyword Planner

The new Keyword Planner

We’ve also made lots of improvements based on your feedback. Just to name a few: find features faster with more intuitive icons, hide and unhide paused or removed items, and see more of your performance data by expanding the statistics table.

Switching to the new AdWords

Now that you have everything you need, the new AdWords will become the exclusive way to manage your accounts by the end of the year, and access to the previous experience will no longer be available. Prior to the switch, you’ll get an email with the information and resources you need to prepare, so we encourage you to update your contact information. Note that we won’t switch accounts during the busy holiday months of November and December.
To help make this switch as easy as possible, your reports, filters and automated rules will be automatically moved from the previous experience to the new one.* In the meantime, feel free to familiarize yourself with the new experience using the resources below.

Getting ready
To help you hit the ground running once you make the switch to the new experience, check out this toolbox of useful information:

Take the guided tour. This should be the first thing you see when you switch to the new experience.
Review the quick reference map to quickly find the most commonly used features in the new experience.
Bookmark the ‘new AdWords experience’ section of the Help Center, which has been updated to help you navigate all the new features.

Thank you

Whether you’ve been advertising for 17 years or 17 days, thank you for helping us make AdWords what it is today. Please share your feedback so we can continue to build products to help you grow your business.

Posted by Jerry Dischler, Vice President of Product Management

* Some features and reports won’t be available in the new AdWords experience. You’ll receive notifications and helpful resources a few weeks before any features and reports are moved.

Drive sales and reach more customers with new Shopping campaigns

Thursday, May 03, 2018

Introducing Shopping campaigns that are goal-optimizedDrive conversion value with automation and machine learning maximizing conversion valuemaximizing conversion value at a specific return on ad spend (ROAS)Find more customers with unparalleled reach

Save time and resources through the new one-stop Shopping campaign type

With just one feed, one campaign, and one remarketing tag, all you need to do is add your products into the new goal-optimized campaign type. You won’t need to manage separate Shopping and display remarketing campaigns anymore. No further campaign set-up, manual optimization or tedious account maintenance are needed. This new Shopping campaign type will automatically optimize your bids, identify the right audiences, and determine where your ads show to maximize your conversion value. We’ll do the heavy lifting so you’ll be able to focus on more strategic initiatives.

Promising results with early retail partners

Brazil-based Newlentes offers high-quality contact lenses at affordable prices with recognized reliability. As a pioneer in technology, they were excited to incorporate more automation and machine learning to drive better results. They launched the new Shopping campaign type, which resulted in 57% more revenue at a 61% higher return on ad spend (ROAS).

Turkey-based n11.com is an e-commerce platform that offers a wide range of apparel, electronics, and houseware products. Since they saw positive results with Universal App Campaigns, they were excited to use the new Shopping campaign type to improve performance. As a result, n11.com saw 23% more revenue at a 9% higher return on ad spend (ROAS).

Ready to get started?

The next generation of Shopping campaigns allow you to harness the power of automation and data-driven machine learning to maximize conversion value. It’s the first of many steps to empower retailers with tools to reach more customers in today’s age of assistance. The new campaign type will be available in AdWords over the next few weeks. Learn more today.

Posted by Tom Beyer, Product Manager, Shopping and Roy Baharav, Product Manager, Display Remarketing

Video is everywhere – helping brands find their audience in the era of convergence

Sunday, April 29, 2018

1YouTube audiences on TV screens2TV screens device type3

YouTube audiences on every screen

And for brands who want help reaching cord cutters, we now offer a new segment in AdWords and DoubleClick Bid Manager called “light TV viewers.” Advertisers will be able to reach people who consume most of their television and video content online and might be harder to reach via traditional media. This audience is reachable on YouTube across computers, mobile, tablets, and TV screens.

Welcoming YouTube TV to Google Preferred

Last year we launched YouTube TV, a new way to enjoy cable-free live TV. Now a year in, YouTube TV continues to gain momentum – we’ve recently added new networks to our service, expanded availability to over 85 percent of US households in nearly 100 TV markets, and announced partnerships with major sports leagues. For the first time, this upcoming broadcast season advertisers will be able to access full length TV inventory in Google Preferred.

Content from some cable networks in the US will be part of Google Preferred lineups so that brands can continue to engage their audience across all platforms. This means advertisers will be able to get both the most popular YouTube content and traditional TV content in a single campaign – plus, we’ll dynamically insert these ads, giving advertisers the ability to show relevant ads to the right audiences, rather than just showing everyone the same ad as they might on traditional TV.

As marketers continue to break the silos and think of holistic media plans, we’re excited to enable the opportunity. Because while TV screen viewing is big and growing fast, video is everywhere and the key is connecting with viewers wherever they watch.

Posted by Debbie Weinstein, Managing Director, YouTube/Video Global Solutions

1. Google commissioned Nielsen custom fusion study. Desktop, mobile and TV fusion. TV measurement of television distribution sources and total minutes viewed. Reach among persons 18-49. Light TV viewers represent the bottom tercile of total TV watchers based on total minutes viewed. October 2017.
2. YouTube Internal Data, Global, Accurate as of Jan 2018. Based on seven day average of watch time for TV screen devices, which include smart TVs, Roku/Apple TV and game consoles.
3. Google/Ipsos Lab Experiment, US, March 2018 (32 ads, 800 US residents 18-64 y/o).

A new video format to reach people across the mobile web and apps

Tuesday, April 17, 2018

Google video partnersviewable CPMActive Viewbrand interest liftTrueView for reachBumper ads

Advertisers like Hong Kong Tourism board are already using outstream video ads to increase awareness and cost-efficient reach. Tina Chao, General Manager, Marketing, says, "To build awareness for Hong Kong as a travel destination, the Hong Kong Tourism Board used outstream video ads to reach a broad set of potential travelers across Asia. Outstream video ads delivered strong results for our global brand campaign: 30% incremental reach with a 40% lower cost per completed video view and 85% lower CPM."

You can check out the AdWords Help Center for more info, and start including outstream video ads in your campaigns with brand awareness and reach goals.

Posted by Armen Mkrtchyan, Product Manager, Video Ads

Build better media plans on YouTube and across the web with Reach Planner

Monday, April 09, 2018

Reach Planner
Posted by Dacheng Zhao, Product Manager, Video Ads

Sight, sound and scale: Introducing TrueView for reach

Monday, April 02, 2018

1Reach and intrigue in 6 seconds or lessbumper ads
We're seeing brands continue to push the boundaries of what’s possible in 6 seconds, and it’s paying off: In a new global study, 87% of Bumpers campaigns drove a significant lift in Ad Recall with an average lift across all campaigns measured of over 20%.²

Jim Mollica, SVP Digital Marketing and Media at Under Armour, says, "We’ve been using bumpers for almost two years to drive frequency among consumers who have engaged with us in the past. We use TrueView to drive engaged reach, and rely on bumpers to remind and drive product storytelling. For us, frequency is the core driver of impact, and bumpers consistently enables this with a high degree of efficiency and proven impact."

To build a more personal connection with consumers in India, Uber identified 100 different passions among their target audience and used Director Mix to build 85 different bumper ad variations tailored to each passion. The effort drove 63% more first trips from YouTube at an 18% lower cost per first trip than previous campaigns.

Introducing TrueView for reach

To help you reach more of your audience on YouTube with even more flexibility, we’re introducing a new way to buy TrueView called TrueView for reach. TrueView for reach brings our popular in-stream format built on user choice together with the simplicity of CPM buying. Optimized for efficient reach, this format can help you to raise awareness among a broad set of customers — and do so within our 95% viewable and 95% audible environment.³

In beta testing 84 TrueView for reach campaigns, 9 out of 10 drove a significant lift in Ad Recall, with an average lift of nearly 20%.

Source: YouTube Internal Data, Global, July 2017

Jay Altschuler, VP of Media at Samsung Electronics America, reflects on being the format’s launch partner: "At Samsung we thrive on innovation and pushing boundaries. We were eager to test and learn as the launch partner of YouTube's new TrueView for reach solution since marketing today is no longer about reach 一 it's about engaged reach. User choice and attention are both critical for building a meaningful connection with consumers and for our flagship phone launch last spring, we were able to reach 50%+ more people at half the CPM using TrueView for reach."

Vanessa Tsangaratos, Digital Marketing Manager at PepsiCo France says, "TrueView for reach not only enabled us to achieve massive on-target reach, but delivered high completion rates on our 10 second video. Moreover, CPMs proved to be more competitive: we saw 30% lower CPMs on average compared to previous campaigns. This ultimately drove lower average costs on incremental reach points: -46% versus TV on specific target audiences."

Reach remains a critical goal for marketers, but it isn’t the only one. TrueView for reach joins TrueView for action as new solutions designed to drive specific marketing outcomes. We’ll continue introducing new approaches that help you adapt to today’s media landscape.

Posted by Ali Miller, Product Manager, Video Ads and Khushbu Rathi, Product Manager, Video Ads

1. Source: Google/Ipsos, Video Mobile Diary, US, 2017, n of 4,381 (saw ads occasions). Online video includes video platforms such as YouTube & Hulu, social platforms such as Facebook & Snapchat and TV Full Episode Players like NBC.com.
2. Source: Google Bumpers Brand Lift Meta Analysis, Global, 2017, across over 2,900 studies.
3. Google and DoubleClick advertising platforms data, Global, May 2017 & Google Internal Data, Global, August 2016

Inside AdWords

Looking for a summary of new AdWords features, big and small?

Faster, safer and better ad experiences for consumers

Tune in on July 10, 2018 as we announce our latest product innovations

Google I/O: Grow and Earn with AdWords and AdMob

Google bans ads for bail bonds services

AdWords is fully switching to the new experience

Drive sales and reach more customers with new Shopping campaigns

Video is everywhere – helping brands find their audience in the era of convergence

A new video format to reach people across the mobile web and apps

Build better media plans on YouTube and across the web with Reach Planner

Sight, sound and scale: Introducing TrueView for reach

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