Wednesday, August 24, 2005

'Dear Inside AdWords...' - list o' sites, and a couple of introductions

Thanks for sending us all your great questions. This week, we've got two more to share with you:

I know that you can now target your ads to show on specific content sites. I would like to know how I can find sites that display Google ads so I can target my ads on them. – Wesley R.


Dear Wesley: Yes, as part of our site targeting feature, you can specify URLs for sites on which to target your ads. (The sites, of course, must be part of the Google content network.) While there's not a way to get the entire list of sites available, you can generate a list of eligible sites based on a combination of URLs and/or topics and keywords that you specify.

For example, let's say that you don't have specific websites in mind, but you know that you want to advertise on sites with content about gardening, lawn care, and landscape architecture. You can enter these terms into the campaign wizard, which will show you a list of all relevant sites based on those topics. You can then choose the sites you'd like to include in your site targeted campaign.

I've noticed new people blogging on Inside AdWords. What's the deal? – "Ima Plant" ;-)

Dear Ima: Good observation! I suppose this would be a good time to make formal introductions. The Inside AdWords crew is excited to have Arielle and Sarah join the team. Arielle and Sarah bring with them many years of AdWords experience and they pretty much know the system inside and out. Look for some of their tips and insights in future blog posts.

P.S. In addition to being talented bloggers, they are also proficient artists—as demonstrated by their self-portraits below:



That's all for today! More answers to your AdWords questions next time.