Cross-posted from the Google TV Ads Blog
Today, we’re announcing a strategic partnership with DIRECTV through which Google TV Ads will offer inventory on a broad selection of television networks available on DIRECTV.
DIRECTV’s national satellite inventory on Bloomberg Television, Centric, Chiller, Current TV, Fit TV, Fox Business, Fuel, G4, Ovation, Sleuth and TV Guide will be available through the Google TV Ads platform across all dayparts, including primetime. DIRECTV is the largest satellite provider in the U.S. and the second largest television distributor by household reach. This partnership, combined with our existing relationship with DISH Network, means that you’ll be able to reach up to 30 million satellite households with Google TV Ads.
We’re partnering with DIRECTV because of our shared commitment to innovation in the television advertising space. You’ll have the ability to target this new inventory along with over 98 other cable networks already offered through our platform. To learn more about advertising with Google TV Ads, visit www.google.com/tvads.
Posted By Mike Steib, Director of Emerging Platforms