Thursday, February 17, 2011

Analyze Competition adds new markets and new features

After its launch in all English-language AdWords accounts last year, Analyze Competition is now available in 8 more languages: French, German, Italian, Portuguese, Russian, Spanish, Chinese, and Japanese.

All Analyze Competition users also benefit from a new feature. You may remember that we blogged about the “see search terms” link in August of last year. Clicking the link allows you to see the search terms that triggered your ads for each of the most specific sub-categories in your account. Now, in addition to seeing these search terms, you can add them as keywords directly to the campaign and ad group of your choice -- making the data in Analyze Competition much more actionable.

We hope to add even more markets and features in the near future. To learn more about Analyze Competition, visit the Help Center, or watch this short video.

Posted by Dan Friedman, Inside AdWords crew