Thursday, December 19, 2013

Engagement Ads for Everyone

Which newbie already has 1,000 daily campaigns running from 44 of the top AdAge 100 brands including Kate Spade, Audi, and Under Amour? Engagement Ads on the Google Display Network let advertisers connect with consumers across the web with visually rich, immersive experiences – and advertisers only pay when someone chooses to engage with their ad. And for some early stocking stuffers we’re bringing you these creative new formats across all screens, in a shoppable format, and with a simplified set up.

Engagement Ads go Multi-Screen
“We want consumers to have the same experience with our brand, whether they're connecting with us from their laptop at work or their tablet from home,” says Kim Kyaw at Jaguar Land Rover North America. “Being able to run a consistent campaign across devices is essential, and we've found the cost-per-engagement pricing to be very effective.”

Land Rover's Driven Campaign
Mobile Device
Lisa Brewer, Director of Audience Development, PEOPLE Digital, agrees. “We were able to strategically showcase our content in a format designed for cross-platform engagement, ensuring we delivered content wherever our users wanted to consume it, helping us have our most streamed Sexiest Man Alive reveal to date.”

PEOPLE's 2013 Sexiest Man Alive 
Engagement Ads go Shoppable
Tis the season for shopping, and the “collection lightbox” format lets marketers showcase a number of items that shoppers can click and purchase, right from within the ad unit.
Engagement Ads go Easy 
We’ve also made it easier than ever to set up and run a new Engagement Ads campaign, with a simple workflow and user interface. The new self-service feature gives you the chance to take more control of your ad campaign, so you can get started telling your brand’s story right away.

Set yourself up for a jolly 2014 by learning more about Engagement Ads.

Posted by James Beser, Group Product Manager