Thursday, September 25, 2014

Checklist for Mobile Success - Google Best Practices

Google AdWords Best Practices - Guide to Mobile Ads
Effective mobile advertising in AdWords involves more than adjusting your bid modifier.  There are a number of specific actions to take in your accounts to successfully engage mobile users.

We’ve put together a checklist, Smart Phone Tips, that covers everything you should be doing to win at mobile.  The list addresses key questions you may have when it comes to mobile campaigns, such as:

  • How should your mobile-preferred ads be tailored to mobile users?
  • What extensions are must-haves for your mobile efforts?
  • What types of targeting could you be overlooking on mobile?
  • Are you capturing all mobile conversion types in your reporting?

Download Smart Phone Tips and be confident that you’re covered on the mobile PPC necessities.

Posted by Matt Lawson, Director, Performance Ads Marketing