Unlock the Power of Auction-Time Bidding in AdWords: Google Best Practices

Automating your bids with AdWords can deliver better, more informed bids while saving you time.

In order to help people make the most of these strategies, we’ve put together A Bid for Every Auction, our new guide to Google’s automated bidding solutions. This best practices guide is for anyone looking to implement or improve their automated bidding.

This guide covers key topics like:

• An in-depth look at auction-time bidding and why it’s important to take advantage of it 
• Choosing the automated strategy that makes the most sense for your account 
• The best way to test bid automation in your account 
• Making a successful automated campaign perform even better 

If you’re considering taking the plunge with automated bidding, or if you already have and want to improve performance, download our guide or the one-page version of our automated bidding checklist today. Smart automation can lead to better results and more time saved.

Check out these and other Google Best Practices over at g.co/GoogleBP.

Want to get more out of AdWords?  Sign up to receive our monthly Google Best Practices newsletter.

Posted by Matt Lawson, Director, Performance Ads Marketing