Your Guides to Growing Profits from AdWords

The trend of profit-driven marketing continues to gain traction.  Marketers are starting to shift the perception that they should really be viewed as profit drivers instead of cost centers.

Last quarter, we launched two resources to help you drive the conversation about profits from AdWords:

• Leading the Conversation on Profits: An Executive’s Guide to start enabling your teams for profit-driven marketing
• Leading a Conversation on Profits: A Practitioner’s Guide to defining profit and convincing stakeholders that it’s a better KPI

We hope that these guides have started some very interesting discussions across  your organization, most notably around how important marketing’s role is for growth.

To help advertisers bring these conversations to life, we’re excited to share our latest best practices guide called Making a Bid for Profit - Profit-Driven Bidding Tactics with AdWords.

This guide will show you how to:

• Discover profitable opportunities by running manual bid tests
• Find these opportunities faster by testing on a broader scale, and 
• Save time by scaling your bidding strategy so it’s easier to manage. 

Consider this a treasure map for finding untapped profits in your account. Access the guide today.  Happy hunting!

You can check out more Google Best Practices at g.co/GoogleBP.

Posted by Matt Lawson, Director, Performance Ads Marketing