Drive Downloads and Re-Engagement for Your Mobile App: Google Best Practices

There are millions of mobile apps with more introduced every day. But as we talked about during our livestream yesterday, how do you get people to find your mobile app?  And once they do, how do you keep them coming back? We’ve created best practice guides to help you do both.

The first guide, Tapping into Mobile App Installs, and its one-page checklist will show you how to drive installs of your app and grow a valuable user base. You’ll find out how to:

• Estimate the value of a user for your mobile app
• Attract potential users with compelling ads and app store pages
• Track and optimize the app downloads acquired through display, search, and video

The second guide, Tapping into Mobile App Engagement, and its one-page checklist will show you how to keep users coming back into your app for more. You’ll find out how to:

• Track what happens after users install your mobile app
• Create enticing ads that will re-engage users and deep link them to the most relevant parts of your app
• Drive engagement with your app by reconnecting with users through display and search

Building an app is only the first step. If you want it to be found and used often, download these guides today.

Check out these and other Google Best Practices over at g.co/GoogleBP.

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Posted by Matt Lawson, Director, Performance Ads Marketing