Wednesday, March 04, 2015

Re-engage Past Site Visitors with Programmatic Remarketing on Google Display: Google Best Practices

Google AdWords Guides and Best Practices
Turn window shoppers into buyers. From the moment a person’s left your website or abandoned your shopping cart, programmatic remarketing works to re-engage those potential customers with tailored messages at the right moments and in the right context. Simply put, past visitors can be your most qualified prospects, making remarketing an essential tactic in your marketing efforts.

We’ve put together a new best practices guide, “Remarketing Right on Cue,” to help you win those crucial moments when shoppers are most likely to purchase. Dive into the world of programmatic remarketing on Google Display and learn how to get the most out of your remarketing efforts, including:

  • How to properly set up site-wide tags
  • Which types of remarketing lists and ad formats are most effective
  • How automated bidding tools can yield productivity gains in remarketing
  • How to acquire new customers that exhibit similar behaviors to your current ones

Download the full version and the one-page checklist to view our complete coverage of programmatic remarketing on Google Display.

Check out these and other Google Best Practices over at

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Posted by Matt Lawson, Director, Performance Ads Marketing