Improve the performance of your DSA campaigns - Google Best Practices

Dynamic Search Ads are driving great results for businesses, and, as we announced last month, DSA is now more powerful than ever.

As you reach all sorts of interested users via Dynamic Search Ads, we’ve created a Best Practices checklist to help you get the most out of DSA.  Beyond Keywords, a checklist for optimizing Dynamic Search Ads, is loaded with recommendations and tips, such as:

• Why you should create targeting groups based on user behavior
• How to exclude traffic you don’t want captured
• Which tactics to combine with DSA to improve performance

Review the checklist and start optimizing today.

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Posted by Matt Lawson, Director, Performance Ads Marketing