Inside AdWords: August 2005

Going Mobile with Sitemaps

Wednesday, August 31, 2005

tell you a bitGoogle SitemapsGoogle Mobile Web SearchGoogle Mobile Sitemapsadd themPosted by Arielle, Inside AdWords crew

Before the fall of 2000, Google offered advertising through Premium Sponsorships, but there was no way for advertisers to set up campaigns for themselves. As we're often prone to do, we ran a limited test, showing a little link that said "see your ad here" to a small percentage of Google users.

After the link went live, we eagerly waited for the first advertiser to sign up. A few engineers kept checking the system, and within minutes, our first AdWords customer had created the very first ad through online sign up. They were a small business that sold live mail order lobsters. Less than half an hour from the time the link went up, their ad was live on Google! These guys had never considered using online marketing before, but saw our test link and signed up when they realized they could just do it themselves right then and there.

tarragongarlicblack peppercornherePosted by Arielle, Inside AdWords crew

'Dear Inside AdWords...' - list o' sites, and a couple of introductions

Wednesday, August 24, 2005

sending us

I know that you can now target your ads to show on specific content sites. I would like to know how I can find sites that display Google ads so I can target my ads on them. – Wesley R.

site targetingGoogle content networkeligible sitesI've noticed new people blogging on Inside AdWords. What's the deal? – "Ima Plant" ;-)Inside AdWords

Posted by Vivian, Inside AdWords crew

Search my campaigns

Tuesday, August 23, 2005

Searching for keywords within your account is as easy as searching on Google. Just type your keyword into the search box located in the upper right hand corner of all your Campaign Management pages. This tool will find that keyword (and related keywords) in your account, and you can click on a link that will take you directly to the relevant Ad Group. If you want more advanced search options, try using the Find and Edit Keywords tool located under the Tools menu of your account.
Posted by Arielle, Inside AdWords crew

Blake's hidden gem o' the week #6

Tuesday, August 23, 2005

What do I do if my keywords are inactive?

How do I increase my maximum CPC to the minimum bid?

How do I optimize my ads?

Can I be charged less than my minimum bid?

Posted by Blake, Inside AdWords crew

Answers to your new keyword state questions

Friday, August 19, 2005

Question no. 1: Why do I still see disabled keywords in my account?we're no longer disabling keywordsQuestion no. 2: Where can I see the minimum bid for my active keywords?minimum bid custom or keyword report view the minimum bids for active keywordsQuestion no. 3: Will the minimum bid for my keyword change? Quality Score improvesdaily or weekly reportPosted by Sarah, Inside AdWords crew

'Dear Inside AdWords...' - deleting keywords, and "those highlighted top ads"

Wednesday, August 17, 2005

I'd like to use the keywords tools in AdWords to delete all keywords which haven't accumulated impressions for several months. I don't want to delete keywords I've put in over the last few weeks (whether they accumulated impressions or not) to give the newer ones a chance first. Is there any way to do this? - AlexFind and Edit Keywordsseveral

I’ve noticed that sometimes an ad is located on the top of the search results in a highlighted sponsored link. What makes an ad appear there versus the regular ad spots on the right side of the search results? – Erik F.I’m interested in showing my ads in the highlighted section on the top of the search results. How do I get my ads to show there? – George S.hereSendPosted by Vivian, Inside AdWords crew

A quick heads-up

Wednesday, August 17, 2005

On Friday, August 19, 2005, the AdWords system will be unavailable from approximately 9 p.m. to 11 p.m. PDT [?] due to system maintenance. Please note that your campaigns will continue to run normally during this short downtime. We apologize for any inconvenience. Posted by Vivian, Inside AdWords crew

About the new simplified keyword states

Tuesday, August 16, 2005

simplified keyword statesquality-based minimum bidsQuality ScoreReportsFind and Edit Max CPCsAdWords APIFor API usershereConversion TrackingPosted by Sarah, Inside AdWords crew

What's an urchin?

Friday, August 12, 2005

Urchinlanding pagesconversion ratehttp://www.urchin.comemail usPosted by Andrew, Inside AdWords crew

More on going negative

Wednesday, August 10, 2005

blogged about

Plug your keywords into the AdWords Keyword tool. If any of the terms don't seem to fit your product, consider including them as negatives. As Andrew said, this may result in decreased traffic to your site, but it also could drive more targeted leads because you are filtering out the users whom you don't want before they get to your site.

Also, try a Google search on your keywords. Say you sell clothing. A Google search for "clothing" brings up results for wedding dresses and vintage clothing. If these aren't the types of clothing you sell, add them as negative keywords. You don't need to search through all 51,000,000 results for clothing; just click through a few search result pages to make sure you have all the negative keywords you need.

Posted by Andrew, Inside AdWords crew

Blake's hidden gem o' the week #5

Tuesday, August 09, 2005

hidden gem essential questions"Where can I find keyword ideas?"Posted by Blake, Inside AdWords crew

'Dear Inside AdWords...' - T is for tips, U is for URLs

Thursday, August 04, 2005

hearing from youOh! How I wish I was young (I’m 81) so I could study and learn more about how to take advantage of all Google AdWords has to offer. I have two AdWords campaigns now and I'd like to know what I can do to get more "hits". If there's anyway you can help out, preferably without too much technical "speak”, I would appreciate it greatly! – Manny K.Optimization TipslistLocal TargetingI received an email from AdWords that said that I had a "Disapproved Destination URL" in my ad; what does this mean and how can I fix it? –Karen C.Editorial GuidelinesDestination URLDisplay URLLinksPosted by Vivian, Inside AdWords crew

Quick system maintenance update

Wednesday, August 03, 2005

Posted by Jon, Inside AdWords crew

Blake's hidden gem o' the week #4

Tuesday, August 02, 2005

Blake's hidden gem o' the weektrack your conversionsheretracking and interpreting your resultsPosted by Blake, Inside AdWords crew

Inside AdWords

We've moved!

Going Mobile with Sitemaps

An AdWords history lesson

'Dear Inside AdWords...' - list o' sites, and a couple of introductions

Search my campaigns

Blake's hidden gem o' the week #6

Answers to your new keyword state questions

'Dear Inside AdWords...' - deleting keywords, and "those highlighted top ads"

A quick heads-up

About the new simplified keyword states

What's an urchin?

More on going negative

Blake's hidden gem o' the week #5

'Dear Inside AdWords...' - T is for tips, U is for URLs

Quick system maintenance update

Blake's hidden gem o' the week #4

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