Ever wish you could get a report to see which ads are falling under average position four, or to see which keywords are averaging a higher cost-per-click (CPC) than you'd like to spend?With the new campaign performance filters, you can see data not only by keyword status, match type and specific keywords, but also by impressions, clicks, average CPC, cost, and average position. Also in the Advanced Options, you can even add or delete columns such as 'daily budget' or 'conversion rate' to further customize every report.And due to popular demand, you'll now have the ability to designate a different recipient or groups of recipients for every emailed report. Check out the new Report Center from the Reports tab in your account or from the Client Reports tab in your My Client Center.
Good news for advertisers, we've recently released a sophisticated web analytics service called Google Analytics -- it's free and built right into AdWords.Sweet, huh? Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site. It will track all of your online campaigns, from emails to keywords, regardless of search engine or referral source.To start using Google Analytics, log into AdWords and you will notice a new 'Analytics' tab. Click that tab and you can then sign up for your free Google Analytics service.Once you sign up, you'll add a few lines of tracking code to each page of your site, select your goal and funnel paths (path through your site to conversion), and click the "enable tracking codes" button within AdWords. Then you're all set to view your web analytics reports.Give Google Analytics a try and see what you've been missing.
Lots of advertisers use the Help Center to browse for answers to their AdWords questions, but although they may search on Google.com everyday, many haven't tried to search for answers to their questions in our online help content.Recently, one of the readers of Inside AdWords wrote in asking for an explanation of negative keywords. So, to answer that question, we could go to the Help Center and check out the results of a search for "negative keyword." Yep, lots of good info there.By the way, sharp eyed readers will probably notice that the Help Center has a new design. I hope you'll take a look.
Posted by Blake, Inside AdWords crew
Selecting new keywords to meet your campaign goals can be challenging -- that's why we've improved our Keyword Tool to give you more data alongside keyword results. You can see the general popularity of a keyword -- green bars will show you if other advertisers are competing for a particular keyword you're considering or if users are searching on that keyword. Also, you can look at the cost and ad position estimates for a list of keywords prior to adding them to your Ad Group.We're also excited about a new feature that allows you to generate keywords based on the content of any webpage, such as your landing page (currently only available to advertisers who access their accounts in English).While we can't guarantee that selected keywords will hit your campaign goals, we hope that this additional guidance will help you make smarter keyword selections. And as always, remember to shop for negative keywords in the results that are returned.To try these and other new features, access the Keyword Tool from the Ad Group page or the Tools page of your account.
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