Just realized that the whole notion of writing ads that are 25-35 characters is a new form of Haiku! Dare I say it?: Google-ku!
Understanding what the searcher is looking for and giving it to them in the most efficient way from keyword selection through to landing page content.
Focus on converting clicks into sales via a great landing page. Track your conversion rate by ad copy and keyword.
1. Relative keywords for your site2. Specific keywords -- not general ones3. Landing page with keyword item4. Good positioning of ads5. Relevant negative keywords6. Measure results
Google Sitemaps now offers detailed statistics on your top Google search queries, crawl status, and more. These reports show you how Google search is driving free traffic to your site and can help you make your pages more crawler-friendly.The best part: you can start getting these new stats today. Just create a Sitemaps account and add your site to it. Once you verify site ownership we'll start showing you these detailed reports. You can always add your Sitemap later and, in the meantime, you'll be getting useful feedback on your Google traffic and crawl status for pages already in the index.
Can I have the same list of keywords for different campaigns? Both of the campaigns contain different ads. I would like to know if both the ads will get listed for the same keyword. –Uma
One of your past posts mentioned creating a blog as a means to communicate with my customers. How do I create a blog? I am not sure how that works. –An Inside AdWords reader
Can you please tell me what a negative keyword is? Can you give some examples of them? --Prakash
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