We've redesigned the Ad Group page to display more important account information and present it in a way that's easy to find and understand. None of your account statistics from the past or present will change because of this new feature, but we hope you'll find your stats easier to read.So, what have we changed? Your account statistic tables are now presented on separate tabs, which can be found along the upper right edge of the table. You can now view your statistics on the following tabs:Summary – Displays the performance totals for your Ad Group.Keywords – Shows you how individual keywords are performing, and allows you to add new keywords or edit existing ones (appears only in campaigns with keyword-targeted ads).Sites – Shows you how your ad is performing on individual sites you have selected. You can add new sites or change your bid for existing ones (appears only in campaigns with site-targeted ads; not shown above).Ad Variations (New!) – Displays performance statistics for all of the ads that you have created. You can add, edit or delete ads here. (This very useful information has been added as a result of frequent advertiser requests. Keep that feedback coming!)And if you’d rather see all of your stats at once, all you have to do is click the 'View all tabs at once' link below the display table.
A growing number of people look to online search when they want to buy and we believe Google Checkout can help make the search and buy experience faster and easier. For shoppers, the goal of Google Checkout is to include more relevant information in search advertisements and make it easier to buy from sellers with a single login--that way, users don't have to re-enter their purchasing information every time they buy online. For advertisers, we want to make it easier to attract new customers and process their purchases for free.
Basically, Google Checkout is a checkout process that advertisers integrate with their websites. Customers who visit their sites can use this checkout option to buy from them using a single username and password. And once they do, advertisers can use Google Checkout to charge their credit cards, process their orders, and deposit funds in their bank accounts. We have several integration options for advertisers to choose from.
That gets back to the motivation for the product – buyers often start the purchase process by searching online and they're looking for places to shop that are convenient and secure. Google Checkout makes it easier for shoppers to find these places by displaying the Google Checkout badge on the advertiser's AdWords ads. The badge is like a little sign on the AdWords ad that helps shoppers more easily find stores that accept Google Checkout.
Put simply: for every $1 advertisers spend on AdWords, they can process $10 in sales for free through Google Checkout. For example, if an advertiser spent $1,000 on AdWords last month, this month the advertiser can process $10,000 in sales at no cost. If advertisers exceed their free transaction processing for the month, they'll only be charged 2% plus $.20 per transaction. The processing fees – or lack of them – reflect what we see as a natural relationship between generating leads through online advertising and processing online sales.
I'd recommend taking a closer look at http://checkout.google.com/sell and watching this video introduction. We hope this new service helps our advertisers grow their businesses.
On Saturday, June 24th, the AdWords system will be temporarily unavailable from approximately 10 a.m. to 2 p.m. PDT due to system maintenance.While you won't be able to log in or make any changes to your account during this time, your ads will continue to run as normal. We apologize for any inconvenience this may cause.
As you may have found, Google Analytics can improve the performance of your account by helping you optimize your AdWords campaigns and showing you what aspects of your site are providing the most traffic and highest conversion rates.Now, to help you reach your advertising goals with Google Analytics, we've started sharing information on feature enhancements and tips in our new blog.So, if you already have a Google Analytics account, we hope you'll check it out. If you don't have an account and would like one, you can sign up here. As you may have heard, we're still in invitation mode, but it usually takes less than a week to send you an invitiation code.
Last night we released AdWords local time zone support to all advertisers. Now you can set the time zone that you prefer for your account. Doing so will enable your ad serving, reporting, and billing to be calculated and managed according to the time zone of your choice.
Here are two important reminders. First, please keep in mind that you have until July 30th to set your account time zone. If you don't select a different time zone, your account will remain on Pacific Time. Second, your account time zone can be set only once, so please choose wisely! Posted by Judy, Inside AdWords crew
Ad scheduling (also known as "dayparting") lets you tell Google exactly when you want your ads to run, and more importantly -- when you do not want them to run. In addition, more advanced users can automatically modify their bids based on time-of-day and day-of-week cycles in campaign performance.Ad scheduling can also help you improve your ROI by ensuring that your ads run when it makes the most business sense. For instance, a local business may only want to run their ads during business hours, or an online retailer may want to boost their bids during their busier-than-normal lunchtime shopping period.If you wish to try this new feature, you can enable it via the Edit Campaign Settings page.
A couple of weeks back, I let you know that you could use Google Video to add value to your products and offerings. Recently, we made this process even easier by introducing an html-based uploader, enabling your videos to go live within minutes. As before, you'll continue to have full reporting on all your videos, so if you have video content that you want to share with the world (and you'd like to track performance), Google Video can help you reach your audience.
Dear AdWords Advertiser:There's a debate heating up in Washington, DC on something called "net neutrality" – and the outcome of this debate may very well impact your business. Therefore, we are taking the unprecedented steps of calling your attention to this looming crisis and asking you to get involved.Sometime in the next few days, the House of Representatives is going to vote on a bill that would fundamentally alter the Internet. That bill would give the big phone and cable companies the power to choose what you will be able to see and do on the Internet.Today the Internet is an information highway where anybody – no matter how large or small, how traditional or unconventional – has equal access to everyone else. On the Internet, a business doesn't need the network's permission to communicate with a customer or deploy an innovative new service. But the phone and cable monopolies, who control almost all broadband Internet access, want the power to choose who gets onto the high-speed lanes and whose content gets seen first and fastest. They want to build tollbooths to block the on-ramps for those whom they don't want to compete with and who can't pay this new Internet tax. Money and monopoly, not ideas and independence, will be the currency of their Internet.Under the proposed "pay-to-play" system, small- and medium-sized businesses will be placed at an automatic disadvantage to their larger competitors. Those who cannot afford the new Internet tax – or who want to compete directly with the phone and cable companies – will be marginalized by slower Internet access that will inevitably make their sites less accessible, and therefore less appealing.Creativity, innovation and a free and open marketplace are all at stake in this fight. Imagine an Internet in which your access to customers is constrained by your ability to cut a deal with the carriers. Please call your representative in Congress at 202-224-3121. For more information on the issue, and more ways to make your voice be heard, visit http://www.itsournet.org/.Thank you for your time, your concern and your support.Eric SchmidtCEO of Google, Inc.P.S. – If you are unsure of who represents you in Congress, you can look them up by zip code at http://www.house.gov/. And if you would like to stay informed about this issue, and other policy issues affecting Google, you can opt-in to our policy mailing list at http://groups-beta.google.com/group/googlepolicy/subscribe (powered by Google Groups).
I recently had a site targeted campaign that was doing pretty well...I changed the wording of the ad and all of a sudden I got 0 clicks and 0 impressions. How is it possible that not a soul saw my ad? As I could not continue getting 0 results, I changed the ad back to what it said before...and it is still getting 0 clicks and 0 impressions. Am I doing something wrong?
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