Inside AdWords: January 2008

Latest Retail and TechB2C Industry Newsletters

Friday, January 25, 2008

AdWords Retail Industry NewsletterAdWords Tech B2C Industry Newslettersign upPosted by Feng, Inside AdWords crew

Google Content Network Tips: Optimizing for a content network audience

Thursday, January 24, 2008

three part series

Create separate search and content campaigns.
This will allow you to:

Optimize your ad groups and ad text specifically for content pages.
Target different audiences. If you sell flowers, you may want to create a content ad group to show your ads to couples by targeting pages relevant to them.
Use general keywords to strengthen the theme of your ad group, without affecting your search performance.

Think about the type of user browsing a web page and write ads to catch that user's attention.

It's important for your ad text to relate to the webpage on which it appears. If your target user is going to be on pages related to flowers, mention flowers or closely related products in the ad text.
Test multiple creatives and ad formats (text, image, video) in all available sizes to gain better insight into what sort of ads will perform the best for you.

Include call-to-action phrases.

Phrases like 'Register now," "Get a free quote," and "Call now" can can help set expectations for the person who is about to visit your site.
Your call-to-action should be what you consider to be a conversion.

Highlight special offers or features available on your site.

We've found that advertisers often get higher ROI on the content network when they include product prices in their ads. Prices and special offers can help you stand out from competitors and showcase your best deals.

Link your ad to customized landing pages that match the information in your ad text.

If your ad highlights a special deal on cell phones, make sure that the ad directs users to the specific cell phone page of your site. And ensure that your landing pages are clear and easy to navigate.

previous optimization post

Track the performance of your contextually targeted ads using Placement Performance reports.

The Placement Performance report (PPR) provides information on where your contextually targeted ads are showing up and how they are performing. You can use placement targeting (CPC or CPM) to further target the placements where your ads are performing particularly well and use site exclusion to exclude them from sites where they are not performing well. You can find more tips on how to use PPR effectively to boost campaign performance here.

Let Google track and manage your campaign's performance for you.

Using the Conversion Optimizer, you can specify a cost-per-acquisition (CPA), and Google will automatically adjust your CPC bids to meet your CPA goal. Learn how Bingo Card Creator used Conversion Optimizer on his content network campaigns to save time and increase his profits.

send us feedbackPosted by Feng, Inside AdWords crew

Three More Conversion Optimizer Webinars

Thursday, January 24, 2008

Last weekhereConversion Optimizer websitePosted by Heather, Inside AdWords crew

Demographic bidding beta test

Wednesday, January 23, 2008

demographic biddingcontextually targetedplacement-targeted campaignsCPCCPMuser privacyROIsite. We plan to add advertisers on a rolling basis. We'll let you know as soon as you've been added to the test.

Posted by Feng, Inside AdWords crew

More AdWords Seminars coming near you

Tuesday, January 15, 2008

AdWords SeminarQualified Invididualsterms and conditionshttp://www.google.com/awseminarsformPosted by Vivian, Inside AdWords crew

Google Analytics 101 (Part 1)

Tuesday, January 15, 2008

Google AnalyticsThe WAY Beginning: What is Google Analytics?http://www.google.com/analytics/.How do I sign up and install Google Analytics?
<script type="text/javascript">
var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www.");
document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js ' type='text/javascript'%3E%3C/script%3E"));
</script>
<script type="text/javascript">
var pageTracker = _gat._getTracker("UA-#####-#");
pageTracker._initData();
pageTracker._trackPageview();
</script>
How do I view my reports?

(Click on the image for a full-sized version)

Analytics Help CenterPosted by Christian, Inside AdWords crew

Sign up for the Conversion Optimizer online seminar

Monday, January 14, 2008

announcedPSThereConversion Optimizer websitePosted by Trevor, Inside AdWords crew

The Conversion Optimizer: Increase profits and save time

Thursday, January 10, 2008

launchedAdWords conversion trackingsharedWith the Conversion Optimizer, we managed to get 600-plus conversions per day, instead of the usual 200. Also, I thought it wasn't possible to get below €0.60 CPA, but Conversion Optimizer managed to cut our costs down to €0.25 per conversion.
Google's content networkwritesConversion Optimizer has improved the performance of my ads on the content network…I’ve cut down my involvement with the content network from a very stressful, mandatory daily session to a leisurely, weekly session, which I can skip if I want to. [The Conversion Optimizer] algorithms take care of finding the gems and discarding the trash without my intervention. I really can’t stress how powerful this is for a time-pressed small businessman.
custom shirtsshirtscustom shirtsinstructionsregisterPSTConversion Optimizer websitePosted by Trevor, Inside AdWords crew

AdWords system maintenance on January 12th

Wednesday, January 09, 2008

PSTPosted by Feng, Inside AdWords crew

Our top 10 of 2007

Wednesday, January 02, 2008

Time Square ballannual traditionComplimentary optimizationstop placementinvalid clickswebsitesTurkeyssnowpeopleInside AdWords bloggersclicks, conversions, and CPAscontent network seriesPlacement Performance reportsOptimization tips seriesROI seriesPosted by Vivian, Inside AdWords crew

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Latest Retail and TechB2C Industry Newsletters

Google Content Network Tips: Optimizing for a content network audience

Three More Conversion Optimizer Webinars

Demographic bidding beta test

More AdWords Seminars coming near you

Google Analytics 101 (Part 1)

Sign up for the Conversion Optimizer online seminar

The Conversion Optimizer: Increase profits and save time

AdWords system maintenance on January 12th

Our top 10 of 2007

Google Best Practices

Best Practices Newsletter

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