Inside AdWords: June 2008

We are retiring the pay-per-action beta

Monday, June 30, 2008

pay-per-action betaConversion OptimizerGoogle Affiliate NetworkGoogle search and content networksnow supportedConversion Optimizer homepagevisit our websiteUpdate 7-1-2008:After receiving questions from our readers, we wanted to clarify that the Google Affiliate Network is currently available only for advertisers in the US.
Posted by Trevor Claiborne, Inside AdWords crew

(Ad)Word of the Day: Ad Variations

Thursday, June 26, 2008

AdWords GlossaryInside AdWords entitledad variationsAd variations are multiple versions of an ad for a single product or service, all based on the same set of keywords. Variations are a good way to test many versions of the same message to see which works best with potential customers.create multiple adsinside-adwords@google.comPosted by Trevor Claiborne, Inside AdWords crew

Free online webinar for Google's analysis products

Wednesday, June 25, 2008

Staying competitive in the online space can be hard if you don't have the proper tools at your disposal. That's why we offer solutions like Google Webmaster Tools, Google Analytics, and Google Website Optimizer to help you improve your site's effectiveness and functionality.

Used individually, each product can provide valuable and actionable information about specific aspects of your site. However, by using all three together, you can gain a comprehensive understanding of your pages' visibility on Google, where your visitors come from, how they interact with your site, and what content motivates them to take the action you want.

For the first time ever, the Webmaster Tools, Analytics, and Website Optimizer teams will join forces to hold a free webinar entitled The Google Trifecta. This session will be held Tuesday, July 8th, 2008 from 9:00 - 10:00 am PDT. Register to attend here.

During this online seminar, team members will:

Provide brief introductions to their products
Highlight recent product updates and releases
Discuss the benefits of using all three products together
Answer common questions submitted by attendees

Upon registration, we also invite you to submit any specific topics you'd like to see covered. We look forward to seeing you there!Posted by Christian Yee, Inside AdWords crew

Introducing Google Ad Planner

Tuesday, June 24, 2008

Google Ad PlannerGoogle content networkGoogle Trends for WebsitesannouncedMediaVisor

(Click the image for a full-size version)
apply herePosted by Emel Mutlu, Inside AdWords crew

Use the Conversion Optimizer with AdWords Editor and the AdWords API

Monday, June 23, 2008

The Conversion Optimizercame out of betaAdWords EditorAdWords APIFor exampleAdWords Conversion Trackingthe Conversion Optimizer homepagePosted by Trevor Claiborne, Inside AdWords crew

Google Website Optimizer Service Plans

Thursday, June 19, 2008

Google Website OptimizerService Plans

One hour: This plan is designed for specific questions and quick answers. You're allowed a maximum of one call per hour.

Three hours: This plan is ideal for more complex issues. It must be used within six months after the first hour of service is used, in increments of 30 minutes.

Eight hours: Purchase this plan and use it for an entire year. It must be used within 12 months after the first hour of service is used, in increments of 30 minutes.

Experiment design

Experiment set-up and implementation

Report analysis

A la carte incident consultation

Phone and internet-chat support

Personalized training

contactingLearn morePosted by Emel Mutlu, Inside AdWords crew

Landing page load time now affects keywords' Quality Scores

Wednesday, June 18, 2008

Ten things Google has found to be trueannouncedQuality ScoreannouncedKeyword Analysis pageminimum bidsWhy are we doing this?Interstitial pagesHow can I improve my load time?re-evaluatesmake significant improvementsminimum cost-per-click (CPC) bidsthis articlePosted by Heather Lane, Inside AdWords crew

AdWords system maintenance on June 21st

Tuesday, June 17, 2008

3 p.m.PDTupdatePosted by Heather Lane, Inside AdWords crew

Use Website Optimizer with content management systems

Thursday, June 12, 2008

Website Optimizercontent management systemsTechnology Partner programauto-taggingjoinPosted by Trevor Claiborne, Inside AdWords crew

The latest newsletters to start the summer

Tuesday, June 10, 2008

Retail issueGoogle TrendsTech B2C issueAdWords Travel Industry NewsletterFinancial Services Industry Knowledge Centerthis pagePosted by Trevor Claiborne, Inside AdWords crew

"Are you there Portland? It's me, Seminars for Success"

Friday, June 06, 2008

AdWordsAnalyticsNew Advanced AdWords SeminarsAdvancedhereTwo-day, Back-to-Back Formathereregistration detailscourse outlinescommentswww.google.com/awseminarsPosted by Vivian Leung, Inside AdWords crew

Track online impact of Google TV Ads using Google Analytics

Thursday, June 05, 2008

Google TV AdsGoogle Analytics

How it works

Using Google Analytics, you can now easily track website metrics, such as visits, conversion rates and revenue, alongside metrics from your TV Ads campaigns, including:

Impressions delivered
Number of ad plays
Cost
CPM paid

By viewing these metrics together, you can analyze the online impact of your TV campaigns, and use this information to optimize your campaigns as you learn.

The image below is a sample Analytics report illustrating the correlation between TV campaign impressions and website traffic. Keep in mind that website traffic may include traffic generated by other channels, not just TV ads.

(Click the image for a full-size version)

How to set it up

To access the TV Campaigns report, you'll need to link the AdWords account containing your TV Ads campaign to your Google Analytics account. Then, once you've run your first TV campaign, the report will automatically appear in your Google Analytics account. From your Analytics account, locate your TV Campaign metrics from the AdWords drop down under Traffic Sources on the left navigation bar.

If you're new to TV Ads and are interested in starting a campaign, just sign in to your AdWords account and look for the Other Campaign Types link at the bottom of the Campaign Summary page. From there, you can create an TV Ads campaign.

How to learn more

We'll be holding a webinar that covers how Google TV Ads can help drive more web traffic and increase your sales volume, turning TV viewers into your customers. This free webinar is on June 19th at 10am PDT, and we invite you to sign up here.

You can also read about how other advertisers are finding success with Google TV Ads, and check out our product demo to learn how to create a campaign step-by-step.

Posted by Trevor Claiborne, Inside AdWords crew

AdWords Editor 6.0 for Windows and Mac

Thursday, June 05, 2008

Today we released version 6.0 of AdWords Editor. Version 6.0 offers new and updated features to help you edit your AdWords campaigns faster and more effectively. For example, this version includes new bulk editing tools, better downloading for account statistics, and a new option for updating minimum CPC bids. We've also listened to users' requests for support within AdWords Editor for CPC placement targeting and the Conversion Optimizer, so version 6.0 includes support for both of these features.

Before you upgrade, be sure to export an archive of your account in order to preserve comments and unposted changes. After you've installed version 6.0, download your account, then import the archive file.

You can download version 6.0 now by visiting our website and clicking 'Download AdWords Editor.' Also, within the next few days, existing users will receive an automatic update prompt when starting the application.

If you'd like to learn tips for using AdWords Editor, including how to use the new features in version 6.0, please sign up for our free webinar on Tuesday, June 10, from 10:30-11:30 PDT. An AdWords Editor specialist will provide live demonstrations, and you'll have an opportunity to ask questions of our team of specialists.
Finally, we invite you to join the AdWords Editor forum to receive occasional product news and tips from the AdWords Editor team.Posted by Christian Yee, Inside AdWords crew

AdWords system maintenance on June 7th

Wednesday, June 04, 2008

PDTPosted by Heather Lane, Inside AdWords crew

Pump Up Your Site with Website Workout

Tuesday, June 03, 2008

SMX Seattle conferenceWebsite OptimizerGoogle Website Workout

(If you are having trouble viewing the video, please visit the contest page.)contest siteenterPosted by Trevor Claiborne, Inside AdWords crew

Upcoming Print and Audio Ads webinars

Monday, June 02, 2008

Over the next two weeks, we're offering free webinars covering Google Print Ads and Google Audio Ads. Traditional media ads can drive more traffic and conversions to your website, all from customers that are local to your business -- in these webinars, we'll cover different ways you can expand your advertising reach with print and audio ads, including how to get started and best practices you can use once your campaigns are up and running.

We hope you'll be able to join us for one or both of the webinars:

Google Audio Ads: Wednesday, June 11. Sign up here.
Google Print Ads: Wednesday, June 18. Sign up here.

We encourage you to attend both sessions to learn how Google can help you reach the right local customers, at the right time, with the right message.
Posted by Heather Lane, Inside AdWords crew

Inside AdWords

We've moved!

We are retiring the pay-per-action beta

(Ad)Word of the Day: Ad Variations

Free online webinar for Google's analysis products

Introducing Google Ad Planner

Use the Conversion Optimizer with AdWords Editor and the AdWords API

Google Website Optimizer Service Plans

Landing page load time now affects keywords' Quality Scores

AdWords system maintenance on June 21st

Use Website Optimizer with content management systems

The latest newsletters to start the summer

"Are you there Portland? It's me, Seminars for Success"

Track online impact of Google TV Ads using Google Analytics

AdWords Editor 6.0 for Windows and Mac

AdWords system maintenance on June 7th

Pump Up Your Site with Website Workout

Upcoming Print and Audio Ads webinars

Google Best Practices

Best Practices Newsletter

Achieve Your Marketing Goals

Labels

Archive

Feed

More from Adwords

Company-wide

Products

Developers