Introducing billing, column and performance table updates in the AdWords app

In March, we announced the AdWords app to help you manage your campaigns on the go from your Android mobile device. Now, the app has been installed hundreds of thousands of times in 195 different countries.

You’ve told us what you like so far. “The AdWords mobile app has quickly proved itself as a valuable tool to help me stay on top of my ad campaigns,” shared Clarence Smith of Blue Emu. “It includes my favorite features like editing campaign status and making bid adjustments that help me manage performance within seconds. And, it includes a few exclusive goodies—like real-time notifications and updates—that help me stay updated on critical changes in my account, wherever I am.”

You suggested, we built 

And, we’ve heard your suggestions for what you wanted to see next. Starting this week, AdWords app users will gain more visibility into ad performance with several new features, including:

• a new billing summary
• additional columns
• updates to your performance tables 

We created the new billing summary to help you manage payment options, and provide you with an easy-to-see dashboard of your billing and payment information. For example, you can now view payment history, add and update your payment method (add a new card, set up a backup card, or edit an expiration date), and edit your billing profile - all from your Android smartphone.

The app now also has additional columns — for conversions, impression share and campaigns — that can be added to your performance tables so you can view and make quick optimizations on the go. For example, if a campaign is limited by budget, you can quickly adjust it. Or, you can monitor your keywords’ conversion metrics and adjust bids in a few taps to help you meet your performance goals.

Lastly, the performance tables for your campaigns, ad groups, keywords and ads let you horizontally scroll through more columns to see insights about your performance.

Get the app today 

If you haven’t downloaded or used the AdWords app yet, now is a great time to start. The app is available for download on Android from Google Play. Stay tuned for the iOS version. To learn more about the AdWords app, check out this video and visit the AdWords Help Center.

We value and listen to your feedback to help us improve the app. Please continue to share your thoughts through the app’s feedback section or on this form to help us shape future updates.

Posted by Cameron McKnight, Product Manager, AdWords