Inside AdWords: February 2018

Introducing the mobile Speed Scorecard and Impact Calculator

Monday, February 26, 2018

1 See how you stack upMobile World CongressSpeed Scorecard23

* Fictitious companies used

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Calculate your opportunity

4Impact Calculator56 Open up the toolbox

Check out the “Landing Pages” page in the new AdWords experience to see which URLs in your account are mobile-friendly, which ones drive the most sales, and which ones may require your attention.

Accelerated Mobile Pages (AMP) are so fast, they appear to load instantly. Today your Search campaigns can already drive clicks to these lightning fast pages. And, now, we’re actively working to expand support for Shopping campaigns to ensure a faster and more seamless shopping experience for customers.

Later this year, AdWords will begin processing click measurement requests in the background so your customers won't have to wait quite as long for your landing page to load. To ensure your campaigns are ready for parallel tracking, be sure to reach out to your third-party measurement provider and confirm they're compatible or preparing for the change.

What should you do now?

Meet with your organization’s web development team to diagnose mobile latency issues

Review this basic checklist of ways to optimize your mobile site

If you want more advanced recommendations, work with your web development team to implement these user experience guidelines

Think with GooglePosted by Jon Diorio, Group Product Manager, Google Ads1. Google Data, Aggregated, anonymized Google Analytics data from a sample of mWeb sites opted into sharing benchmark data, n=3.7K, Global, March 2016
2, 3, 6. There is more than one way to measure mobile site speed and many factors affect mobile site speed. Improving mobile speed doesn’t guarantee revenue increases. This model is based on data from Google Analytics accounts that have chosen to share anonymous aggregated data with Google for benchmarking purposes. This data is not used in the Speed Scorecard. n=383K, Global, Jan 2017 - December 2017
4. SOASTA, The State of Online Retail Performance, US, April 2017
5. The Impact Calculator was built for all businesses and was inspired by the DoubleClick Publisher Revenue Calculator, a tool to help publishers understand the impact of mobile site speed on ad revenue.

Grow Your Business Beyond Borders

Thursday, February 15, 2018

Official Guide to Expanding Internationally with AdWordsMarket FinderConsumer Barometer2Go Global Community

Kabam

ManoManoGuide to Expanding InternationallyPosted by Jay Bowden, Industry Director1. UK Google Consumer Surveys, 2014
2. The Consumer Barometer Survey 2014/15