Inside AdWords: May 2018

Deliver more relevant experiences with Optimize and AdWords

Wednesday, May 30, 2018

introduced an integrationHow Spotify boosted conversions with Optimize and AdWords

Driving your own results 1. Connect Optimize with the new AdWords experience

You can connect Optimize to AdWords in just a few steps. Follow these instructions to get started.

Not using the new AdWords experience yet? Make the switch to gain access to more actionable insights and faster access to new features.

2. Link multiple AdWords accounts at once

For advertisers that have many AdWords accounts under a manager account, individually linking each of those sub-accounts to Optimize can be time consuming.

Now, you can link your manager account directly to Optimize. This will pull in all your AdWords accounts at once, allowing you to immediately connect data from separate campaigns, ad groups, and more. To get started, switch to the new AdWords experience, and then you’ll see an option to link your manager account in your Linked accounts, learn more.

3. Gain more flexibility with your keywords

You can now run a single experiment for multiple keywords, even if they’re across different campaigns and ad groups. For example, test the same landing page for users that search for “chocolate chip cookies” in your “desserts” ad group and for users that search for “iced coffee” in your “beverages” ad group.Sign-up for an Optimize accountPosted by Rotimi Iziduh, Product Manager, Google Optimize

Faster, safer and better ad experiences for consumers

Thursday, May 17, 2018

Speed: Improvements to click measurement1Accelerated Mobile Pages (AMP) as landing pages in AdWordsMobile Speed Scorecard and the Impact Calculator.bloghelp centerclick measurement2

Starting October 30, 2018, parallel tracking will be required for all AdWords accounts.Learn more

Security: Focus on HTTPSstrongly advocatesHTTPS encryptionmarkedmark all HTTP pages as “not secure.”

To make sure your users continue to have the best possible landing page experience, we've taken a few extra steps:

Enabled HTTP Search ad clicks to automatically be redirected to HTTPS when we know that your site prefers HTTPS, which we will begin rolling out the week of June 11.

Launched Ad version history to allow advertisers to update your landing page URLs from HTTP to HTTPS without resetting all of your performance statistics.

Will start to warn advertisers in AdWords when you’re using less secure HTTP addresses for landing pages, in the next few weeks.

We hope that these innovations will help people browse more quickly, confidently and securely.
Posted by Jon Diorio, Group Product Manager, AdWords 1. "State of Online Retail Performance," Akamai, April 2017
2. Google Internal Data, Japan/India/US. Aggregated anonymized data from a sample of users that have clicked on an AdWords ad with URL tracking, August 2017

Tune in on July 10, 2018 as we announce our latest product innovations

Wednesday, May 16, 2018

Sign up to join the live streamed keynote at Google Marketing Live:

When: Tuesday, July 10, 2018 at 9 a.m. PT / 12:00 p.m. ET

Duration: 1 hour

Where: Here on the Inside AdWords blog

It’s that time of year again! Join us as we unveil the latest Ads, Analytics and Platforms innovations at Google Marketing Live. Get a first look at new features and tools that will help you grow your business. Also gain access to the latest insights and trends that are shaping the future of the industry.

Register for the keynote live stream here. We’ll also make a recording available after the live stream for advertisers in other time zones.

Until then, subscribe to Think With Google, and follow us on Twitter, Google+, Facebook and LinkedIn for a sneak peek of what’s coming soon.

Google I/O: Grow and Earn with AdWords and AdMob

Tuesday, May 08, 2018

1hereGrow your user base2Surface more relevant content in your app promotion ads 3

Surfacing relevant in-app content in ads

Get more people playing your gameGoogle Play InstantUniversal App campaigns

Google Play Instant compatible with AdWordsSee a more complete view of your advertising results view through conversion (VTC) reportingviewable

Earn more from your app
Save time and show value with standardized ad measurement

When developers sell ad placements in their app, advertisers want to know if their ads are being seen and are working. To date, developers who needed to report viewability data to advertisers have had to integrate multiple SDKs and reconcile disparate methodologies. To address this, we joined an IAB-led working group to simplify and standardize in-app viewability measurement. Today, we’re excited to announce that we’re integrating IAB Tech Lab’s Open Measurement SDK into our Google Mobile Ads (GMA) and Interactive Media Ads (IMA) SDKs. This solution will save developers time and reflect the true value of their app inventory. Starting this week, developers on DoubleClick can request to join this beta.

Optimize your rewarded ads in AdMob

We’re seeing more and more users engaging with rewarded ad experiences. Users opt-in to view ads and in exchange receive in-app incentives or digital goods, such as an extra life in a game or content that she would have had to pay for otherwise. Since launching rewarded ads last year, we’ve seen a 9x increase in impressions, across both free and paid apps.⁴

To help developers make the most of their rewarded ads, we’re introducing rewarded reporting in AdMob. Developers on AdMob will have access to rewarded ad metrics such as opt-in rate, consumption rate and rate of reward use. With these insights, developers can finetune their rewarded ads, addressing questions such as: ‘Do more users opt-in when the ad is shown after Level 1 or Level 4?’ ‘Which type of rewards do users prefer — coins or lives?’ ‘How often do people use their rewarded items?’. Rewarded reporting in AdMob will be coming soon as an open beta to developers with linked Firebase and AdMob accounts.

Rewarded reporting in AdMob

It's always inspiring to attend I/O to see all of the innovations that developers are building. We look forward to helping many more developers build and grow successful businesses. Happy I/O!

Posted by Sissie Hsiao, VP of Product, Mobile App Advertising at Google

1. Google Play Data, Global, April 2018.
2. Google Ads Data, iOS/Android, Global, March 2018
3. Ipsos & Google, April 2018
4. Source: Google Ads Data, iOS/Android, Global, March 2017 - Feb 2018

Google bans ads for bail bonds services

Monday, May 07, 2018

3.2 billion bad adsStudiesPosted by: David Graff, Director, Global Product Policy

AdWords is fully switching to the new experience

Monday, May 07, 2018

keyboard shortcutsNow, all the features you rely on to run your business are available in the new experienceremarketing lists for search adsGoogle Analytics columnsKeyword Planner

The new Keyword Planner

We’ve also made lots of improvements based on your feedback. Just to name a few: find features faster with more intuitive icons, hide and unhide paused or removed items, and see more of your performance data by expanding the statistics table.

Switching to the new AdWords

Now that you have everything you need, the new AdWords will become the exclusive way to manage your accounts by the end of the year, and access to the previous experience will no longer be available. Prior to the switch, you’ll get an email with the information and resources you need to prepare, so we encourage you to update your contact information. Note that we won’t switch accounts during the busy holiday months of November and December.
To help make this switch as easy as possible, your reports, filters and automated rules will be automatically moved from the previous experience to the new one.* In the meantime, feel free to familiarize yourself with the new experience using the resources below.

Getting ready
To help you hit the ground running once you make the switch to the new experience, check out this toolbox of useful information:

Take the guided tour. This should be the first thing you see when you switch to the new experience.
Review the quick reference map to quickly find the most commonly used features in the new experience.
Bookmark the ‘new AdWords experience’ section of the Help Center, which has been updated to help you navigate all the new features.

Thank you

Whether you’ve been advertising for 17 years or 17 days, thank you for helping us make AdWords what it is today. Please share your feedback so we can continue to build products to help you grow your business.

Posted by Jerry Dischler, Vice President of Product Management

* Some features and reports won’t be available in the new AdWords experience. You’ll receive notifications and helpful resources a few weeks before any features and reports are moved.

Drive sales and reach more customers with new Shopping campaigns

Thursday, May 03, 2018

Introducing Shopping campaigns that are goal-optimizedDrive conversion value with automation and machine learning maximizing conversion valuemaximizing conversion value at a specific return on ad spend (ROAS)Find more customers with unparalleled reach

Save time and resources through the new one-stop Shopping campaign type

With just one feed, one campaign, and one remarketing tag, all you need to do is add your products into the new goal-optimized campaign type. You won’t need to manage separate Shopping and display remarketing campaigns anymore. No further campaign set-up, manual optimization or tedious account maintenance are needed. This new Shopping campaign type will automatically optimize your bids, identify the right audiences, and determine where your ads show to maximize your conversion value. We’ll do the heavy lifting so you’ll be able to focus on more strategic initiatives.

Promising results with early retail partners

Brazil-based Newlentes offers high-quality contact lenses at affordable prices with recognized reliability. As a pioneer in technology, they were excited to incorporate more automation and machine learning to drive better results. They launched the new Shopping campaign type, which resulted in 57% more revenue at a 61% higher return on ad spend (ROAS).

Turkey-based n11.com is an e-commerce platform that offers a wide range of apparel, electronics, and houseware products. Since they saw positive results with Universal App Campaigns, they were excited to use the new Shopping campaign type to improve performance. As a result, n11.com saw 23% more revenue at a 9% higher return on ad spend (ROAS).

Ready to get started?

The next generation of Shopping campaigns allow you to harness the power of automation and data-driven machine learning to maximize conversion value. It’s the first of many steps to empower retailers with tools to reach more customers in today’s age of assistance. The new campaign type will be available in AdWords over the next few weeks. Learn more today.