Inside AdWords

A quick heads up

Friday, October 21, 2005

We'll be performing routine maintenance on the AdWords system from 9pm to 11pm PDT [?] today, Friday, October 21, 2005. While your ads will continue to run as normal, you won't be able to log into your accounts during this maintenance period.Posted by Arielle, Inside AdWords crew

Google Accounts for AdWords

Tuesday, October 18, 2005

What is a Google Account?A Google Account is a single email and password that gives you a simple and secure way to sign in to multiple Google services, without having to log in and out each time. Your login information is the only thing that will change. All your account information -- such as billing and campaign details -- will remain the same.Do you have to have a Gmail account to update to Google Accounts?No, you can use any of your email addresses as your Google Accounts login.
What if advertisers prefer to keep personal and business accounts separate?You can opt to create multiple Google Accounts, and in this way, separate your personal from your business accounts.So, what should advertisers do now?
Over the next few weeks, we'll be asking you to update your AdWords login to a Google Account when you first login to AdWords.

Though updating to Google Accounts will remain optional from October 19, 2005 until January 15, 2006, we advise you to complete the process and begin using your new Google Accounts login as soon as possible. After January 15, 2006, you'll need to update before you can access your account.Posted by Arielle, Inside AdWords crew

Reaching local prospects

Monday, October 17, 2005

local targetinglatitude and longitude coordinatesInternet Protocol (IP) addressquick guidePosted by Arielle, Inside AdWords crew

AdWords success in 25 words or less

Friday, October 14, 2005

Send us

Targeted Ad Groups!

Specific keywords describing your products

Ads about same thing as the keywords

Send user to a highly related page on your site

Posted by Blake, Inside AdWords crew

Advertising outside of the (text) box

Thursday, October 13, 2005

image adsGoogle Networkkeywordsite-targetedtest and track your resultsstatic and animated image adsEditorial Guidelinesfive ad sizes acceptedLet us knowPosted by Sarah, Inside AdWords crew

Target with even more precision

Wednesday, October 12, 2005

site targeting site sections creating a new site-targeted campaignPosted by Sarah, Inside AdWords crew

Setting (y)our Q4 goals

Friday, October 07, 2005

Inside AdWordslots Inside AdWordssite feedposts-by-email

[Figure 1. Graph of Inside AdWords readership (October 2005)]
As we approach the busy holiday season, be sure to take a step back and think about your own goals as well. Whether you want to promote sales of your seasonal merchandise or to continue your trend of “up and to the right” performance, we hope that AdWords can help you attain your goals—in Q4 and beyond.

Posted by Vivian, Inside AdWords crew

'Dear Inside AdWords...' - a couple of follow-ups

Friday, October 07, 2005

Inside AdWordsRegarding your answer to Brandon H.'s question on searching for URLs that did not contain specific terms: you actually can do this, using the Find and Edit Ad Text Tool. If you go to Tools > Find and Edit Ad Text, check "Destination URL", choose "does not contain" in the drop-down menu, input in the box the tracking code, and then choose "Just show me these ads", you'll get all the ads that do not contain that term. -- Assaf G.One of your posts mentioned that the 'served percentage' is located under the ad statistics in each Ad Group. I can't seem to find it. Can you point me in the right direction? -- Nelson W.