Inside AdWords: A *Bold* New World

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Inside AdWords

Google's official blog for news, tips and information on AdWords

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A Bold New World

Tuesday, May 17, 2005

On this blog, we'll be showcasing tips from the AdWords team. Our first one is from Emel, an AdWords Specialist:

If your ad text includes a term from your keyword list, that term will appear in bold text when that word is in a user's search. This can help improve the clickthrough rate of your ad, as its relevance is highlighted to the user. So the next time you're writing a new ad, boldly experiment with using a keyword in the copy or title. Want more details? Take a look here.

Posted by Andrew, Inside AdWords crew

Labels: Tips

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