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AdWords text ads can be incredibly effective, but we're constantly searching for ways to make them better, both for users and for you. We're pulling the curtain off of Site Targeting, a new set of features that will help you reach prospects in a whole new way. Here's what you can now do with AdWords:Target Sites (Not just Keywords)Now, you can select specific content sites where you want your ads to show. This will allow you to precisely communicate with those individuals who are most likely to be interested in your offerings.Get CreativeWithin site-targeted campaigns, you can use not only text and image ad formats, but also animated image ads.Make an ImpressionSite-targeted campaigns allow you to bid for placement on a CPM (cost-per-thousand-impressions) basis. These ads will compete in the same auction with CPC (cost-per-click) ads.
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