Here's my quick (writing on the train) 25 word list:Read Inside AdWordsMap CampaignsTightly Worded Ad GroupsCompelling Ads Related to KeywordsUse Negative KeywordsFocused Landing PageSplit Test EverythingMeasure All Results
Here's my shot at it...17 words.Your Keywords Equal Your Product, Your ServiceYour Keywords Hit Home!Your Customers Hit Your Order Pages!
In 25 words or less...Keywords in TitleTargeted Ad GroupsNegative KeywordsExact and Phrase MatchesDon't over tweak it! Wait for results
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