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Running a successful video ad campaign isn’t just about creating engaging ads; your campaign settings are also crucial. Below are four tips to keep in mind when designing your campaign:Geo-Targeting: When you set your language and location settings, focus your advertising to regions or areas where you conduct business.Selecting Sites: If you’re using site targeting, use the site tool to select sites that are of interest to your audience. If there is a specific demographic that you’re trying to reach, use demographic site selection to find the right sites.Selecting Keywords: If you’re running a keyword-targeted campaign, it is important that you have tightly formed AdGroups; make sure that all of the keywords in an AdGroup revolve around a specific theme or topic.Bidding: Bid appropriately. Manage to cost-per-play goals: set the maximum you would like to pay per impression, but optimize to achieve target cost-per-play and audience reach goals.
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