Inside AdWords: (Ad)Word of the Day: Conversion

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(Ad)Word of the Day: Conversion

Thursday, July 24, 2008

We all know the importance of measuring the impact of your ad campaigns. That's why, today, we're discussing the term conversion from the AdWords Glossary, which is defined as follows:

When a user completes an action on your site, such as buying something or requesting more information.

In AdWords, a conversion occurs when a user clicks on your ad, then proceeds to complete an action on your web site that you deem valuable, like a purchase, registration, or sign-up. You can track actions like this on your web site by using one (or both) of the tools we offer:

Conversion tracking: A tool for measuring conversion metrics for your campaigns.
Google Analytics: A more robust tool that tracks not just conversions, but also gives insight into how your web site visitors found your site, how they navigated through it and how you can improve their user experience -- all things that ultimately help you improve the ROI of your web site.

Both conversion tracking and Google Analytics are free tools and are great ways of ensuring advertising accountability and making smarter online advertising decisions.

Learn more about setting up conversion tracking for your AdWords ads, and signing up for Google Analytics.

Posted by Emel Mutlu, Inside AdWords crew

Labels: Reporting and Analytics , Series

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