In order to track your return on investment (ROI) from AdWords, you need to be able to see which keywords, ads and campaigns lead to conversions on your site. If you use Google Analytics, you can now import your Google Analytics Goals and Transactions into your AdWords account to use as conversion actions. This lets you track the ROI from your AdWords campaigns directly inside the AdWords interface. In the past, you needed to separately install
AdWords Conversion Tracking to make use of this feature.
One of the benefits of importing your Google Analytics Goals and Transactions into AdWords is that you can use them with the
Conversion Optimizer, an AdWords
CPA bidding tool that has been shown to help advertisers
get more conversions from AdWords. Conversion Optimizer makes it a lot easier to manage your AdWords bidding and maximize results.
Here's how to get started importing your Google Analytics Goals and Transactions into AdWords:
Link your Accounts, Enable Sharing and Setup a Goal
- Sign in to your Google Analytics account.
- Click "Edit Account and Data Sharing Settings."
- Make sure you've selected at least the "With other Google products only" options under "Share my Google Analytics data."
- Click "Save Changes" to finish.
Import your Goals into AdWords
- Navigate to the "Conversion Tracking" page from within your AdWords account.
- Click "Link your Analytics goals and transactions" from the Conversion Tracking table.
- Select the Goals or Transactions you want from the list.
- Edit the action name so you can identify the goals in your AdWords reports.
- Select "Link" from the bottom of the table to finish.
That's it! Your imported Goals and Transactions will show up in your account, along with AdWords conversion metrics. You can use this data to see which ads, keywords and campaigns are bringing in the best ROI and then optimize your campaigns based on this information.
Posted by Emel Mutlu, Inside AdWords crew
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