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In early November, we invited you to help us celebrate AdWords’ 10th birthday by telling the story of your own business. Today we’re sharing your stories with the world on a global map we’re featuring on the AdWords 10th Birthday website.
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We hope you enjoy this collection of voices from your fellow entrepreneurs. And if you didn’t submit your own story but feel inspired to do so now, it isn’t too late to add your voice. Just visit our website and send us your video or written story.
Thank you for ten great years. We can’t wait to see what’s to come in the next ten.
Posted by Jason Shafton, Inside AdWords crew
“We started using Google AdWords for our small Organic Produce Home Delivery Service about a year ago. While we saw some great gains, we knew we weren't using it to its full potential and weren't sure how best to budget our ads for the most efficiency. Google's Train & Gain helped us to refine our AdWords knowledge and get more out of our dollar. We learned how to maximize our Cost Per Click, use better (and negative) keywords and track our progress using Google Analytics.Since starting the Train & Gain program, we've already seen dramatic improvements in the consistency of performance with our advertisements. We're able to work within our budget to get better results and turn more people on to our local farm CSA (community supported agriculture) and produce boxes.In order to track just how much Google's Train & Gain impacted us, we videotaped our progress week by week and put together a YouTube video so you could gain a better understanding of who we are and how Train and Gain helped us.”
At Google we’ve always believed that the Internet is an engine of economic growth, but until now no one has ever quantified who, how, why, where and what was behind this growth. So we asked The Boston Consulting Group (BCG), a well-respected adviser on business strategy, to conduct an analysis of the impact of the Internet on the UK economy.And we were surprised by the results:In 2009, the Internet contributed £100 billion to the UK economy. That represents 7.2% of GDP.The UK is the number one country in the world for e-commerce and is a net exporter of e-commerce goods and services, exporting £2.80 for every £1 imported.The Internet economy is expected to grow by 10% per year.[The Connected Kingdom video]BCG researched the impact that being online has had on overall businesses sales, and the results were again startling. In recent years, businesses that embraced the Internet have seen four times the growth in sales than businesses that haven’t.[UK tights small business success story]Understanding the importance of the Internet on the UK economy was useful, but BCG wanted to dig deeper and compare how the UK ranks against other countries. So they devised what they’ve called an “e-intensity index” which looks at three main factors: the ease of access to the Internet, the amount spent on the Internet, and the level of engagement people have with the Internet. Whilst the UK led on the amount of money spent online, the overall leader was Denmark, with the UK in 6th, and Germany, USA, and France in 9th, 11th and14th place, respectively.To view a full version of the report, get involved in the debate and have your say in what the UK government should do to help grow the UK Internet economy, we encourage you to visit www.connectedkingdom.co.uk.Posted by Richard Keelty, Product Marketing Manager, Google UK
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