“We started using Google AdWords for our small Organic Produce Home Delivery Service about a year ago. While we saw some great gains, we knew we weren't using it to its full potential and weren't sure how best to budget our ads for the most efficiency. Google's Train & Gain helped us to refine our AdWords knowledge and get more out of our dollar. We learned how to maximize our Cost Per Click, use better (and negative) keywords and track our progress using Google Analytics.Since starting the Train & Gain program, we've already seen dramatic improvements in the consistency of performance with our advertisements. We're able to work within our budget to get better results and turn more people on to our local farm CSA (community supported agriculture) and produce boxes.In order to track just how much Google's Train & Gain impacted us, we videotaped our progress week by week and put together a YouTube video so you could gain a better understanding of who we are and how Train and Gain helped us.”
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