Inside AdWords: Introducing the revamped Ad Traffic Quality Resource Center

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Introducing the revamped Ad Traffic Quality Resource Center

Wednesday, November 09, 2011

We are pleased to introduce the revamped Ad Traffic Quality Resource Center, a site designed for advertisers and publishers to learn more about invalid clicks. The Google Ad Traffic Quality Team monitors traffic across Google’s ad network, and prevents advertisers from paying for invalid traffic. Our team provides this protection for everyone without any action needed from you, but we also know that many of you want to do whatever you can to ensure the best performance for your ads. We have created this site to share various resources that can help you learn about invalid clicks and maintain a successful AdWords or AdSense account.

On the site, you’ll learn about:

Google’s protection against invalid clicks: Learn more about how we detect invalid clicks and how advertisers and publishers are protected.

How to better understand your ad traffic: Understand and analyze your traffic better by learning more about various tracking techniques.

Best practices for generating leads: Tracking your leads better helps you improve the ROI you see from your AdWords campaigns.

To get started, check out the articles on the site. We’ll be adding more content and improving the site over time, so be sure to check back often.

Posted by Fili Wiese, Ad Traffic Quality Team

Labels: ad traffic quality

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