Inside AdWords: Writing ads that attract customers

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Writing ads that attract customers

Monday, February 06, 2012

With the theme of Valentine's Day on our mind, we're sharing tips on how to spice up your AdWords text ads, courtesy of the AdWords Help Center.
Start by taking a moment to consider what you want to do with your ad. Then use the six guidelines below to create an ad that's accurate, to-the-point, and engaging.

Highlight what makes your business, product, or offer unique
Include prices, promotions, and exclusives
Tell your customers what they can do
Include at least one of your keywords in your ad text
Match your ad to your landing page
Experiment

Here are some examples:

Couples Cooking Class

www.example.com/cook

Sauté your way to her heart!

Register as a couple and save 20%

Hot Air Balloon Ride

www.example.com/balloonride

Love is in the air. Save 30% today.

Soar in the world's largest balloon.

Lovers Laser Tag

www.example.com/lasertag

Like Cupid's Bow, only faster

15% off for couples on Feb 14th.

Read the full article and watch a video on Tips for creating successful text ads in the AdWords Help Center to get additional examples on how to improve your ad.
Now that you've optimized your text ads, consider creating a video ad. Follow the steps mentioned in the Tips for creating effective video ads article.
Posted by the AdWords Help Center Team

Labels: Optimization

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