This week, we published some of the
reasons advertisers have already upgraded more than 3 million legacy campaigns to enhanced campaigns. If you have already upgraded all of your campaigns, then you are all set! If you still have some legacy campaigns in your account, this post will cover what will happen to campaigns that are auto upgraded starting on July 22, 2013.
Default upgrade path
We strongly encourage everyone to upgrade before July 22, 2013 so your campaigns are set up as you'd like. If you don't, then the AdWords system will upgrade them using the following default settings.
Campaigns will be configured, like all new AdWords campaigns, to reach customers across all devices. Upgraded campaigns require a mobile bid adjustment setting, which influences your bids, ad position, and click volume on mobile devices. The table below shows how the
mobile bid adjustment will be set depending on the devices targeted by a legacy campaign. Of course, you're free to change your default mobile bid adjustment and all other campaign settings after a campaign is automatically upgraded.
Legacy campaign device targeting
|
Default mobile bid adjustment
|
Any campaign that targets computers
|
|
Campaigns targeting tablets only
|
|
Campaigns targeting mobile devices only
|
+0% (same bids across all devices)
|
Campaigns targeting tablets and mobile devices only
|
+0% (same bids across all devices)
|
Special cases
What we've described above covers the vast majority of legacy campaigns. But there are some special cases with different default upgrade settings, like a legacy campaign that runs ads on the Google Display Network and uses device-specific targeting. Details on these special cases are
in the AdWords Help Center.
Upgrade quickly and easily today
If you're upgrading one or multiple campaigns, we recommend that you use the AdWords upgrade center. It's quick and takes you step-by-step through the process.
Learn more or
visit the upgrade center now.
We're here to help
We want you to be successful with AdWords, so please
contact us if you’d like any assistance with the upgrade to enhanced campaigns. For more details, tips and resources on succeeding with enhanced campaigns, please check out our
help center articles and
enhanced campaigns website.
Posted by Sridhar Ramaswamy, Senior Vice President of Engineering
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