One of our goals is to provide tools to help you better understand how people searching on Google are connecting with your business. That’s why we provide reports like the
Search overview in Google Analytics,
Search queries in Webmaster Tools, the AdWords
Search terms report and
impression share reports.
Today, we’re announcing the addition of the
paid & organic report in AdWords, a new report to help you analyze and optimize your search footprint on Google. Previously, most search reports showed paid and organic performance separately, without any insights on user behavior when they overlap. The new paid & organic report is the first to let you see and compare your performance for a query when you have either an ad, an organic listing, or both appearing on the search results page.
Here are some ways you can use the paid & organic report to measure and optimize your search performance:
- Discover additional keywords. Use the report to discover potential keywords to add to your AdWords accounts by looking for queries where you only appear in organic search with no associated ads.
- Optimize presence on high value queries. Use the report to improve your presence in paid results and monitor your high value queries for organic results.
- Measure changes holistically. As you test website improvements or AdWords changes to bids, budgets, or keywords, you can more easily report the impact across paid, organic, and combined traffic.
Getting started
To get started, you’ll need to link your AdWords account to a Webmaster Tools account. Linking requires you to be a
verified owner of your site in Webmaster Tools or to be granted access by a verified owner -- it's easy to make the request from within AdWords. Even if you're not buying ads, you can still take advantage of the query-level organic reporting features available in this report. Detailed instructions on how to set up the link and access the report can be found in our
help center.
We hope the new paid & organic report saves you time and helps you improve your performance as you're managing both types of search traffic for your business.
Posted by Dan Friedman, Product Manager, AdWords
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