Over one billion people use Google Maps services every month. On the Google Maps app, these users are often searching for local businesses - from restaurants, to car dealerships, to dentists, and more. Recently, we launched a new version of the
Google Maps app for Android, iPhone, and iPad where we introduced several new features. Today we’re introducing an updated ad experience we think is more attractive for users and more effective for advertisers.
Relevant ads on the Google Maps app can now appear at the bottom of the screen after a user performs a search. They include a title, ad text, and a link to get directions. Users can tap or swipe upward to see more information — this is a new click type known as “Get location details” and results in a standard CPC charge.
When users click on an ad to get location details, they’ll see additional information such as the business’s address, phone number, photos, reviews and more. From here, there are a number of paid and free click actions they can take. Free actions include saving business information for later, sharing a business with a friend, or starting navigation. Aggregated
reporting for these free clicks is available in your account.
Paid clicks include the initial 'get location details' click, get directions, click-to-call and clicks on the ad headline. AdWords will only charge for up to two paid clicks per ad impression. Reporting for these paid clicks can be found by segmenting reports in your account by ‘click type.’
Getting started with ads on the Google Maps app
To show ads on the Google Maps app, advertisers need to add
location extensions to their search campaigns or create an ad with
AdWords Express. If your campaign is not
showing ads on mobile devices or on Google
search partners, you'll also need to change those settings.
You can find more information about ad pricing, free clicks, and ad eligibility in the
AdWords Help Center. The new Google Maps app is available free on
Google Play and in the
App Store.
Posted by Salahuddin Choudhary, Product Manager, Google Maps
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