The following changes apply to customers in Europe, the Middle East, and Africa
If you’re using AdWords, you’ve agreed to our Terms and Conditions. These are important so we have a common understanding in basic areas like policy, cancellation, payment, dispute resolution and liability.
With the advancements in our ad platforms and global growth, we need to make a few changes to keep up. So today we’re rolling out a new set of Terms and Conditions to many AdWords customers in Europe, the Middle East, and Africa.
What’s New
One of the main changes you’ll notice in the updated terms is that they accommodate new advertising products and services. For example, we now offer third-party ad serving in some situations, so you’ll see provisions about how we resolve ad serving disputes. Other changes include updated links to our policies and better consistency among our advertising terms globally.
Important Action Needed
You’ll have 45 days to review and accept the new AdWords Terms and Conditions. If you don’t accept them within 45 days, your ad serving may be paused until you’ve reviewed and agreed to them.
To review and accept the new AdWords Terms and Conditions, just sign in to your account at
https://adwords.google.com. You’ll automatically be taken to a page with the updated terms and conditions. Then click to indicate your acceptance.
Not seeing the new terms when you sign into your account?
Don’t worry! If you’re not seeing the new terms when you sign into your account, there’s nothing more for you to do right now. Because we’re updating the new terms on a rolling basis, you may be scheduled for a later time. Or your terms may already have been accepted by someone you’ve authorized to act on your behalf (for example, an advertising agency, or someone you’ve authorized to be financially responsible for your accounts).
More Information
We encourage you to read through the updated terms carefully. For more information about this change to our Terms and Conditions, including a complete list of countries and territories where these changes apply, please visit the
AdWords Help Center.
Posted by Mark Martel, the Google Ads Team
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