1. Better discovery: For businesses looking to promote app installs on the AdMob network, we’ll enable you to reach people who are your most likely customers, based on the apps they use, the frequency of use and the types of in-app purchases they make. For example, if you exercise regularly and use an app to measure how far you run, you might see an ad for an app that helps you measure the foods you eat and calories consumed. On YouTube, we’re enabling app installs as an enhancement to the current TrueView offering.
2. Easier re-engagement: Lots of businesses are able to get their apps onto a device, but might never see their customer again. Today we announced a new app re-engagement campaign type in AdWords for both search and display so that consumers can be taken directly into already-installed apps. For example, if someone has the HotelTonight app installed on their phone and searches for “hotels in San Francisco” on Google.com, they can go directly to the specific page in HotelTonight about SF hotels, instead of being taken to the app’s main landing page.
3. Enhanced measurement: In AdWords you’ll soon be able to measure conversions across the entire lifecycle of the app - from install to re-engagement to in-app purchases.
1. More bulk actions: With new bulk capabilities for extensions and settings, you'll be able to easily set up campaign settings like location targeting and ad rotation across all your campaigns (even if you have thousands of them!). This should be particularly useful for big seasonal promotions, when you might want to update all of your campaigns at once.
2. Automated bidding: Building off of the momentum that we’ve had with automated bidding, we’re adding the ability for you to maximize the number of conversions or the total value of conversions. For example, if you’re a car maker, you’ll be able to set up your campaign to allocate your budget in a way that maximizes the number of people who visit your site to design a custom vehicle.
3. Advanced reporting: To help you analyze your data better (without the endless downloading and re-formatting of data) we’re providing you with new multi-dimensional data analysis and visualization tools so you can perform most, if not all of your data analysis, right here inside AdWords. We’re also making it easy for you to turn your data into tables, graphs and charts so that you can download them and share with your teams.
4. Your own lab: One of the great benefits of AdWords is that it offers an incredible platform to test and tweak live campaigns. So we’ve built a lab inside AdWords for you to prepare ideas for your campaigns, see what they’ll look like, and then run tests with live traffic as an experimental trial. You can experiment with almost anything in your campaign, including bid changes, new keywords, different campaign settings, special bids for times and locations, different kinds of ad formats, and more. We think you’ll like it!
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