Last month we shared some
stories about how Search Network with Display Select is driving strong performance for many advertisers including
Elmo Learning,
Wordstream and
ShopPivot. This new, high performing hybrid campaign type helps advertisers, on average, see a 35% higher click-through-rate, and a
35% lower cost-per-customer purchase on the Display portion of their Search Network with Display Select campaigns.
Upgrade now for better performance
To start tapping into this opportunity, upgrade your “Search and Display Networks” campaigns to “Search Network with Display Select” today. You may be offered an option to create a ‘Display Network only’ campaign during the upgrade process. If you would like to maintain your click volume on Display, accept this option and we will automatically create a ‘Display Network only’ campaign for you. As we continue to invest in Search Network with Display Select and see strong adoption from advertisers, we will begin upgrading all ‘Search and Display Networks’ campaigns to ‘Search Network with Display Select’ campaigns starting on September 16th, 2014.
Click here to upgrade.
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We want you to be successful with AdWords, so please visit the
Help Center or
Contact Us if you'd like assistance with your upgrade.
Posted by Ahmad Anvari, Product Manager, Google Display Network
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