With less than eight weeks left until
regular Product Listing Ad (PLA) campaigns retire, we're excited that the majority of PLA advertisers have already started taking advantage of Shopping campaigns, and 85% of these have already fully upgraded. Advertisers who’ve upgraded like
Farfetch,
US Mattress,
LiBoutique and
ValuePetSupplies are seeing great success thanks to the retail-centric interface, item-level reporting and competitive benchmark data.
For those of you who’ve upgraded, we’re excited to introduce two new tools to make campaign management, specifically bid optimization, easier.
- Bulk Uploads: You now have the ability to download a product group report, edit your bids and destination URLs, and import your changes using bulk uploads.
- AdWords Editor: We’ve heard your feedback, and with the latest version of AdWords Editor, you can edit your bids and destination URLs for individual product groups at scale. At this time, AdWords Editor doesn’t support the creation of Shopping campaigns or product groups, so please plan time to create your campaigns and subdivide your product groups directly in AdWords.
If you haven’t upgraded to Shopping campaigns, we strongly encourage you to start as all regular Product Listing Ad campaigns will retire at the end of August.
Many third-party agencies and platforms are upgrading advertisers to Shopping campaigns, so if you work with one, reach out and see how they can help. Here are a few resources to answer questions and get you started:
- Shopping Campaign Tutorial Videos
- Upgrade Hangouts on Air
- Help Centers
Posted by Eric Tholomé, Director of Product Management, Google Shopping
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