Earlier this year we shared some of the ways that advertisers like
WordStream and
Elmo Talent Software have been getting great results with the new AdWords
Search Network with Display Select campaign type. Since then, hundreds of thousands campaigns have already upgraded to this new campaign type.
As a reminder, starting on
September 16th, 2014 all “
Search and Display Networks” campaigns will be upgraded automatically to the new, better performing “
Search Network with Display Select”. We encourage advertisers to upgrade before September 16th so your campaigns are set up as you'd like. Campaigns that haven't been upgraded will be automatically changed over. “S
earch Network only” and “
Display Network only” campaigns will not be impacted.
If you’re running a “Search and Display Networks” campaign you can
upgrade now with just a single click and get better results right away.
3 reasons to upgrade now:
- Better performance: Advertisers who’ve upgraded to “Search Network with Display Select” have, on average, seen a 35% higher click-through rate and a 35% lower cost-per-customer purchase for ads shown on the display portion of their “Search Network with Display Select”.* Results will vary based on your campaign.
- Easier to manage: Manage it just like a regular search campaign. Your settings like keywords and bids will automatically be used to find customers on the Display Network, which means there's no extra work required!
- Ability to customize based on how you wish your campaigns to perform: When you upgrade, you may get fewer clicks and impressions, but they’re more likely to be from people who are ready to make a purchase from your business. If keeping your current click levels is important for your advertising goals, also create a new “Display Network only” campaign. This allows you to incorporate the settings and targeting options from your original campaign to help you maintain your click levels.
We're here to help
We want you to succeed with AdWords. Please contact us if you’d like any help
upgrading to “
Search Network with Display Select”. For more details, tips and resources on succeeding with AdWords, please visit our
help center.
Ahmad Anvari, Google Display Network Product Manager
*Based on initial test results, the average customer could see a 35% higher click-thru-rate and 35% lower CPA on the display portion of their new “Search Networks with Display Select “campaigns compared to existing Search & Display Networks campaigns. Based on initial test results, the average customer could also see 10-15% incremental conversions compared with “Search Network only” campaigns. Individual campaign performance may vary.
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