We know you’re busy preparing great deals for the fast-approaching holiday season. When shoppers find these deals on Product Listing Ads (PLAs), they will expect the price and availability to match your website. Any changes to this information on your website will need to be reflected on Google Shopping as quickly as possible. To help you with this, we’re announcing
automatic item updates.
If you enable automatic item updates, we will update product price and availability shown on PLAs if we notice a difference between your product data and your website’s microdata instead of disapproving your ads. These item updates will persist until you make an update to your product data. Merchants who have participated in the beta have seen a 50% reduction in price-related item disapprovals.
You can follow these steps to get started with automatic item updates:
- Implement schema.org microdata on your website. Learn more about implementing microdata.
- Enable automatic item updates by visiting the automatic item updates tab in the settings section of your Merchant Center account.
Automatic item updates work in conjunction with a good feed rather than replacing it. Accurate and frequent data feed updates are still critical to ensure great results for shoppers. If many of your products are updated several times per day, we suggest using the
Content API in addition to setting up automatic item updates.
To keep your items live during this holiday, you should always make sure to comply with our
Google Shopping policies while participating in Google Shopping. For more help with data and policy requirements, please visit the Merchant Center
Help Center.
Posted by Hannah Schlesinger and Tom Beyer, Google Shopping Team
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