Two years ago, we
launched Merchant Promotions to retailers in the US, enabling them to show promotions alongside Product Listing Ads on Google search results and Google Shopping. Based on positive feedback, we’re excited to make Merchant Promotions available to retailers in the United Kingdom, Germany, France, Australia and India.
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| Example of Merchant Promotions on Product Listing Ads on Google.com |
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| Example of Merchant Promotions on Google Shopping |
Participating US retailers have seen improved performance from their Product Listing Ads. For example, Venus’s PLAs with Merchant Promotions had a seven percent higher clickthrough rate (CTR), a two percent higher conversion rate, and an 11 percent lower cost-per-click (CPC) than their standard PLAs. Read more about Venus’ success with Merchant Promotions
here.
Get started with Merchant Promotions
If you’re interested in learning more about Merchant Promotions or planning on running promotions this holiday season, please review this
Getting Started Guide and fill out the
interest form to get in touch with our team.
Posted by Christina Ilvento, Product Manager, Google Shopping
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