Great product data is at the core of what drives successful Product Listing Ads (PLAs). As you’re preparing your Shopping campaigns for the upcoming holiday season, it’s important to ensure that your data is free of issues so your products are shown to shoppers. To help identify issues with your product data, we're excited to introduce the Diagnostics tab in Google Merchant Center.
The Diagnostics tab provides consolidated issue reporting for your Merchant Center account, feeds, and items. Through this tab, which replaces the Data Quality tab, you gain better insight into the health of your product data, making it easier and faster to prioritize key issues and get your products online.
The new Diagnostics tab also features new reporting tools to find:
- A historic overview of item eligibility status to spot and investigate changes that have caused recent item disapprovals
- A downloadable report containing all affected items and the reasons for disapprovals
- Traffic and impact metrics to help you identify how many items are currently impacted by specific issues
Try out the new Diagnostics tab today in your
Merchant Center account. To learn more about changes to the tab, visit our
Help Center.
Posted by Tom Beyer and Sven Herschel, Product Management, Google Shopping
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