Over the past two months, we’ve
rolled out a series of
tools built for AdWords power users. Designed with our most sophisticated advertisers in mind, these tools help simplify your workflow and reduce the time spent on campaign management. And as announced today on our global
livestream, we’ve launched an exciting update to one of our most popular tools:
AdWords Editor.
AdWords Editor 11.0 represents the biggest update to the application since we released it in 2006. It’s been redesigned from the ground up: we’ve enhanced all of the features you know and love while adding new ones to help you do more in less time. With a brand new visual design and faster interface, AdWords Editor 11.0 is built to make you more efficient as you view and make changes across your accounts and campaigns.
Manage accounts and items side by side
In AdWords Editor 11.0, you can
open multiple windows to view different parts of your account at the same time. For instance, you can now open a new window to view your keyword list while creating your ads. You can also easily
manage multiple accounts at once by opening as many account windows as you like. Arrange them side by side and even copy and paste or drag-and-drop items between them. You can also add and manage all of your accounts, download data, and monitor status in the new
accounts manager.
Find what you’re looking for faster
As your accounts grow, so does the need to find the things you’re looking for. In AdWords Editor 11.0, we’ve introduced a new panel for selecting
type lists. This feature removes the need to navigate using tabs, so you can quickly perform common tasks while instantly accessing your campaigns, advanced features, and settings.
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| Type Lists |
If you’re looking for something specific, use the improved,
advanced search bar. You can now apply multiple search criteria and filters, and even save popular searches for future use. And once you’ve found what you’re looking for, it’s easy to navigate and make changes using simple
keyboard shortcuts (
Mac,
Windows). Jump to an ad group and create a new set of keywords in seconds. You can also quickly access your favorite
bulk editing tools from any view -- find and replace ad text with just a few clicks or change capitalization across multiple keywords.
Perform more actions in bulk and at scale
Making large-scale changes is even easier in AdWords Editor 11.0.
Advanced multi-select functionality makes viewing and updating specific parts of your account simple. Select any combination of campaigns and ad groups to view their ads or keywords, and paste them into multiple campaigns and ad groups at once.
Manage your
Shared Library to assign bid strategies and sitelinks across multiple campaigns and ad groups. The “
Make multiple changes” tool now automatically organizes your text into rows and columns as you add, update, or remove multiple items on the fly. And a detailed history of your recent changes is now just a click away, along with the option to quickly
undo or redo multiple changes in sequence or in bulk.
Upgrade to AdWords Editor 11.0
The latest version of AdWords Editor is now available globally for Mac and Windows --
upgrade today! You can learn more about AdWords Editor 11.0 in the AdWords
Help Center.
Support for previous versions of AdWords Editor will continue for four months to allow you time to upgrade. To ensure uninterrupted use of AdWords Editor, you will need to upgrade to 11.0 by April 10, 2015.
Posted by Geoff Menegay, Product Manager, AdWords Editor
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