It’s been a busy year for our customers. We’ve been inspired to learn from all of you -- advertisers from around the world, large and small, across so many industries. Thank you for the feedback you have given on our products as well as the insights you’ve shared. As we come to the end of 2014, we want to share some customer stories that we hope inspire you as much as they have inspired us.
L’Oréal Paris builds brand love with search.
L’Oréal Paris uses Search insights to get ahead of beauty trends and develops product and messaging to respond to consumer interests. The brand rejuvenated the home hair care color category and brought 50% new consumers to their Feria Ombré product.
Learn more.
Sephora creates engaging mobile experiences for shoppers online and in stores.
Sephora uses the smartphone to showcase their beauty products with local inventory ads, which drive consumers to buy on Sephora’s website or in-store. In addition, Sephora engages their in-store shoppers with an app that allows them to scan products for more information.
Learn more.
Hyatt drives engagement across the web with rich media.
Hyatt creates iconic video creative to attract female business travelers to book a room at a Hyatt hotel. The brand ran Lightbox Ads across the Google Display Network and TrueView video ads on YouTube. The result gave the brand exposure to 17M business travelers with a 26% lower cost per engagement than the campaign average.
Learn more.
Extra Space Storage uses new innovations to reach customers in the most relevant and engaging way.
Extra Space Storage develops ads in real time with the newly launched ads customizers to make sure they are reaching their customer with the most relevant message. In a recent campaign, these ads led to a 113% increase in CTR.
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1-800 Flowers unlocks full customer value.
1-800 Flowers wanted to understand the full value of AdWords search ads - including the impact of click-to-call ads. They tracked estimated cross-device conversions to better understand how their customers interact across devices. They uncovered a 7% increase in overall conversions, and 8% to 10% of their overall AdWords revenue came from click-to-call.
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Point It implements automated bidding to save time and increase efficiency.
Point It, a Seattle-based search marketing agency, wanted to save their account managers time so they could focus on more strategic initiatives. The agency added automated bidding, and client performance boomed. The agency saw a 47% increase in ROAS, with CPAs that were 4% lower and revenues were 8% higher.
Learn more.
We look forward to the year ahead - when we’ll share more product innovations, best practices and customer stories.
From our AdWords family to yours - happy holidays, and we’ll see you in 2015.
Posted by Jenna Sandoval & Perla Campos, Product Marketing Managers, Performance Ads
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