In AdWords for video, you add targeting and budgets to YouTube videos to make video ad campaigns. Until now, advertisers looking for info on how their videos performed outside of when they appeared as ads would need to jump over to YouTube Analytics for that data. Today we’re excited to announce a revamp of
Videos reporting to offer more YouTube Analytics-style performance metrics right in AWV, bringing a greater focus on video creative to campaign management and optimization.
As you can see in the above chart, the new Video Analytics page prominently features a
visualization of your video’s views, split by paid and non-paid to give a holistic sense of how your video is doing. The page also brings the powerful
audience retention graph to AWV (formerly only available in YouTube Analytics) – with this you can fine-tune your creative by visualizing when audience interest waxes and wanes. For example, are you seeing a steep viewer drop-off at a certain point? This alerts you to an opportunity to re-cut your video to hold their interest longer.
This new reporting page also offers a panel that provides a sense of a video’s contribution to overall account performance, letting you see which videos are over or underperforming across all your campaigns, and more fully depicts how your video creative is helping to build your audience on YouTube.
For more information please check out the Help Center article
here. We hope this new feature provides more context for your video ad creative, and helps you make ads people choose to watch.
Posted by Avi Fein, Product Manager, AdWords for video
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