Earlier this year, we
introduced dynamic structured snippets. This
automated ad extension gives your customers a better sense of the content on your website before they click on your ad. Whether it’s highlighting a list of hotel amenities or top clothing brands,
dynamic structured snippets make your search ads more relevant and helpful while saving you time and simplifying campaign management.
Over the past few months, many of you have been seeing tremendous success with dynamic structured snippets. And we’ve heard that you sometimes want to customize the information that shows in this format. That’s why today we’re starting to roll out
structured snippet extensions: advertiser-provided structured information that show with your text ads.
From amenities to brands to product types, you’ll now be able to select a predefined “Header” and input a list of customized values that make the most sense for your business. For example, if you’re a hotel brand promoting hotel property, you can now create a structured snippet for “Amenities” and order them accordingly.
Using structured snippets with callouts
Structure snippets and
callouts have distinct attributes and benefits.
Learn more
Structured snippets will be rolling out to all AdWords accounts over the coming weeks. Please note that structured snippets can only be created in English at this time.
Ad extensions typically boost the performance of an ad and are also a factor in
Ad Rank. Though ad extensions aren’t always eligible to show, the more you provide, the better the auction is at selecting the best combination of extensions to improve performance.
For more information about setting up structured snippets, see the
AdWords Help Center.
Posted by Senthil Hariramasamy, Product Manager, AdWords
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