As the holiday season approaches, your to-do list can seem never-ending. On top of the festivities of the season, you’re managing your bids, adding new popular products to your inventory, and trying to balance your budget — all in hopes of reaching holiday shoppers at the moment they’re looking to buy. Here at
Google Shopping, we want to help you succeed during one of the busiest times of the year by connecting shoppers with your products at the drop of a (Santa) hat.
Earlier this year, we shared
Google for Retail, our online hub for businesses of all sizes to get up and running with Google Shopping ads. Today, we’re introducing a few new Google Shopping best practice videos to highlight three tactics that help you turn clicks into customers this holiday season.
Manage your Shopping campaign
After you’ve
set up your Shopping campaign, you’ll want to make sure you have your goals, bids, and budgets set for the best results. In the video below, we’ll eliminate the guesswork and walk you through setting up realistic budgets and targets to maximize your reach on Google.
Get more of your products online
When
setting up your first data feeds, you may run into issues that prevent your products from appearing on Google. Learn more about how to get your data feed into tip-top shape to show even more of your products online, making it easier for shoppers to find you.
Optimize your Shopping campaigns
Once your Shopping campaign is up and running, you’re ready to think about how to optimize your ads to get the best return-on-investment (ROI). While there are many ways to do this, the key is knowing what to do first. Learn optimization fundamentals including how to drive traffic to your site and optimize that traffic to maximize your profits and ROI.
By managing your Shopping campaigns, fixing your data feed disapprovals, and optimizing your ads, searching shoppers can find all the products you’re selling -- helping you efficiently and effectively get more sales for the holidays, and beyond.
For more information on
Shopping campaign best practices, check out the
Google Best Practices Help Center or our
Google Shopping YouTube channel.
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Posted by Kim Doan, Product Marketing Manager, Google Shopping
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