More shoppers are turning to online shopping with each holiday season, increasing the opportunity for you to attract shoppers to your online store. Today we’re launching
click share to better help you identify when you’re missing out on traffic. Click share is a new metric that shows the percentage of total possible clicks received by your Shopping ads.
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| Click share metric for product groups |
Let’s walk through an example of how to use click share to identify product groups with potential for more traffic to ensure your ads show prominently enough to maximize traffic to your site on Black Friday. First, add the click share column on the Product groups tab. In this example, you see “winter coats” with a click share of 30%. This means that you only got 30 out of every 100 possible clicks on your “winter coats” ads. Second, take this opportunity to adjust your bids for “winter coats” to make your ads more prominent. Third, make sure to check back frequently, especially for your most popular products, to closely monitor click share and continue to optimize bids.
There is more you can do to ensure holiday success. In addition to driving traffic, you’ll want to fine-tune your campaigns to reach new shoppers and drive sales. We’ve created
two holiday checklists to help you manage your campaigns over the coming weeks and through the new year:
- Holiday Readiness Checklist: Get your Shopping campaigns Black Friday-ready to connect with shoppers at the moments that matter and convert them into customers
- Holiday Survival Checklist: Follow this checklist to make mid-flight changes to your campaigns and learn how to adjust bids for new trending products
By taking these lists and checking them twice, and tuning your campaigns based on click share insights, you can increase sales this season...and have a happier holiday!
Posted by Dimitris Meretakis, Product Manager, Google Shopping
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