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We'd like to invite advertisers to visit the new Tech B2B Knowledge Center, which features tips for success with AdWords, advertiser case studies, links to recent articles and research, and news of other Google products that may help your business. This site will be updated on a regular basis to keep you abreast of new trends and tools.If you're looking for even more of the latest industry information and pointers, we hope that you'll check out the latest Technology Business to Business Newsletter. In this issue, we examine the importance of search in the buying cycle, best practices for optimizing landing pages, and the growing significance of blogs and other social media for business technology marketers. We also take an in-depth look at DataMirror, a provider of real-time data integration solutions that used the Google Content Network to increase sales, extend its reach, and boost brand recognition.We hope you find this information helpful for your business, and feel free to send us any questions or comments you might have.
Last weekend’s regularly scheduled AdWords system maintenance was postponed at the last minute. Therefore, we've rescheduled this month’s system maintenance period to occur from 10 a.m. to 2 p.m. PDT on Saturday, May 19, 2007. While you won't be able to log into your accounts during this time, your campaigns will continue to run as usual. And, as always, we apologize for any inconvenience caused by our scheduled maintenance.
We wanted to make it easy for any advertiser to try out video -- even someone who doesn't know anything about video advertising or video ad creation. So, we've developed the Google Ad Creation Marketplace, accessible right from your AdWords account. The Ad Creation Marketplace is a resource for advertisers who are interested in running video ads but don't have experience creating video ads and want customized help from a professional.In the Marketplace, you can find video production professionals to create high-quality video ads at a budget you set. These professionals are not Google employees but industry specialists who provide a full suite of services including concept, script-writing, voice-over, editing, and production.We're currently looking for advertisers in the U.S. who are interested in using the Marketplace to get help on creating video ads. If you are interested in participating in this beta, you can sign up here.
As you might know, the Analytics tab in your AdWords account gives you access to a powerful web analytics reporting tool. Since we released Analytics, we have spoken with numerous users to learn how they analyze their website's success and their marketing ROI. We focused our development efforts on this user feedback to make Google Analytics more collaborative, more useful, and easier to use, while continuing to provide the same comprehensive data. In short, our goal for this new version was to redesign Analytics reports for a better user experience.Here is a screenshot of part of the new dashboard report, with the new over-time graph showing number of visits and scorecards of key statistics. (Click the screenshot for the full-size image.) The new version of Google Analytics has a more intuitive look and feel, with greater clarity in the navigation between reports. In addition to the new interface, we've added many new features including a customizable reports dashboard, scheduled emailing of reports, improved geographic map view, and over-time graphs for at-a-glance analysis.For more information, please see the Google Analytics homepage, or take a multimedia tour of the new features.
On Saturday, May 12th, the AdWords system will be unavailable from approximately 10 a.m. to 2 p.m. PDT due to system maintenance. While you won't be able to log into your accounts during this time, your campaigns will continue to run as usual. We apologize for any inconvenience.
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