Inside AdWords: Give Better Direction

We've moved! Check out the new Google Ads blog.

Inside AdWords

Google's official blog for news, tips and information on AdWords

We've moved!

Check out and subscribe to the new Google Ads blog.

Give Better Direction

Thursday, May 26, 2005

Sometimes it's better not to send customers to your home page, but instead to a more specific page based on their search term. You can do this by specifying different destination URLs for individual keywords. When customers search for "blue suede shoes" and click on your ad, you can then send them directly to a page containing your entire inventory of blue suede shoes. This practice can lead to higher conversion rates, and could allow you to get more value from your clicks. Read more about it here.
Posted by Jon, Inside AdWords crew

Labels: Tips

Google Best Practices

Official guides to help you get the most out of AdWords.

Best Practices Newsletter

Get AdWords advanced tips and product updates right in your inbox.

GET THE NEWSLETTER

Achieve Your Marketing Goals

Learn new ways to connect with your customers using Google’s solutions.

CHECK OUT THE SITE

Labels

Archive

2018
- Jul
- Jun
- May
- Apr
- Mar
- Feb
- Jan

2017
- Dec
- Nov
- Oct
- Sep
- Aug
- Jul
- Jun
- May
- Apr
- Mar
- Feb
- Jan

2016
- Dec
- Nov
- Oct
- Sep
- Aug
- Jul
- Jun
- May
- Apr
- Mar
- Feb
- Jan

2015
- Dec
- Nov
- Oct
- Sep
- Aug
- Jul
- Jun
- May
- Apr
- Mar
- Feb
- Jan

2014
- Dec
- Nov
- Oct
- Sep
- Aug
- Jul
- Jun
- May
- Apr
- Mar
- Feb
- Jan

2013
- Dec
- Nov
- Oct
- Sep
- Aug
- Jul
- Jun
- May
- Apr
- Mar
- Feb
- Jan

2012
- Dec
- Nov
- Oct
- Sep
- Aug
- Jul
- Jun
- May
- Apr
- Mar
- Feb
- Jan

2011
- Dec
- Nov
- Oct
- Sep
- Aug
- Jul
- Jun
- May
- Apr
- Mar
- Feb
- Jan

2010
- Dec
- Nov
- Oct
- Sep
- Aug
- Jul
- Jun
- May
- Apr
- Mar
- Feb
- Jan

2009
- Dec
- Nov
- Oct
- Sep
- Aug
- Jul
- Jun
- May
- Apr
- Mar
- Feb
- Jan

2008
- Dec
- Nov
- Oct
- Sep
- Aug
- Jul
- Jun
- May
- Apr
- Mar
- Feb
- Jan

2007
- Dec
- Nov
- Oct
- Sep
- Aug
- Jul
- Jun
- May
- Apr
- Mar
- Feb
- Jan

2006
- Dec
- Nov
- Oct
- Sep
- Aug
- Jul
- Jun
- May
- Apr
- Mar
- Feb
- Jan

2005
- Dec
- Nov
- Oct
- Sep
- Aug
- Jul
- Jun
- May

Feed

More from Adwords

Contact AdWords Support
Connect with Community Experts
Search AdWords Help Center
Google Partners

Company-wide

Official Google Blog
Public Policy Blog
Student Blog

Products

Official Android Blog
Chrome Blog
Lat Long Blog

Developers

Ads Developer Blog
Android Developers Blog
Developers Blog

Google
Privacy
Terms